Growth Marketing Manager, Paid Media

As Stern Pinball’s Growth Marketing Manager, Paid Media, you will plan, run, and improve paid acquisition programs that bring new players and buyers to Stern. Working across Stern’s games, direct to consumer commerce, product launches, and Insider Connected, you will turn campaign data into better targeting, creative, landing pages, and spend decisions. Success means more qualified new customers and players at a sustainable acquisition cost. This is a hands‑on growth marketing role for a practitioner who works directly in paid media and analytics platforms. You will manage day‑to‑day campaign execution, budgets, tests, and agency support, while partnering with marketing, creative, ecommerce, sales, product, and technology teams. You will recommend acquisition priorities and report clear results to marketing leadership. Ideal consumer growth background. The ideal candidate has acquired customers for a consumer business that sells physical products or builds an enthusiast community. Experience in direct to consumer ecommerce, consumer electronics, gaming, entertainment, collectibles, or hobby products is especially relevant. You should know how paid media, launches, conversion, and customer value fit together. What you will own Acquisition planning and launch support. Turn campaign goals, product launch dates, promotions, inventory, and channel priorities into quarterly acquisition plans. Recommend audiences, channel mix, spend, and tests, then adjust plans as performance and product availability change. Direct to consumer acquisition. Map the path from ad exposure to site visit, lead, purchase, or dealer referral. Work with ecommerce, web, sales, and product partners to remove acquisition friction and improve the first experience new players have with Stern. Paid media and user acquisition. Build, launch, and optimize paid search, Shopping, Performance Max, Meta, YouTube, Microsoft Ads, and other relevant channels. Manage audiences, keywords, bids, feeds, placements, exclusions, and remarketing. Expand into new channels only when tests show an efficient path to incremental customers. Website and conversion optimization. Partner with ecommerce, web, creative, and technology teams to improve landing pages, product pages, lead forms, dealer referrals, offers, and checkout paths. Use behavior and test results to raise conversion from acquisition traffic. Search and discovery support. Share paid search query and audience insights with SEO and content partners. Identify landing page and content opportunities that improve paid campaign relevance and help those partners plan organic discovery. Acquisition measurement and data quality. Track new customers, qualified leads, app installs, cost per acquisition, customer acquisition cost, return on ad spend, conversion rate, and customer value. Maintain campaign naming, UTMs, pixels, conversion events, product feeds, and dashboards with analytics and technology partners, using GA4 and Google Tag Manager to identify tracking gaps. Attribution and experimentation. Maintain a practical test plan for audiences, creative, messaging, offers, and landing pages. Evaluate results against acquisition and conversion goals, and partner with analytics resources on lift or incrementality studies when scale permits. Creative performance. Brief creative partners on the audience, offer, format, message, and success measure for each test. Review results by concept and audience, scale stronger assets, and document what the team learns. Lifecycle handoff and customer value. Coordinate with CRM and content partners so new leads, buyers, and players enter useful nurture and onboarding journeys. Use customer segments and cohort results to judge acquisition quality and improve prospecting and remarketing. Insider Connected acquisition. Run campaigns that attract new Insider Connected players, app installs, and qualified membership prospects. Work with product and CRM partners to connect acquisition signals to activation and later engagement; use those outcomes to improve targeting. Retail and distributor demand. Align paid campaigns with launch timing, available products, retailer promotions, and dealer or distributor programs. Share lead and referral insights with channel partners so acquisition activity supports sell-through. Budget and partner management. Manage assigned media budgets, pacing, forecasts, and agency deliverables. Recommend spend shifts based on incremental new-customer value, campaign efficiency, and launch priorities. Performance reporting. Deliver weekly campaign results and monthly acquisition reviews that explain new-customer volume, cost, conversion, and test outcomes. Flag tracking issues and recommend the next actions to marketing leadership. Channel learning and responsible innovation. Monitor platform changes, competitors, and new acquisition opportunities. Use automation and AI tools to speed research, reporting, and creative iteration while applying human review and Stern brand standards. How success will be measureed Qualified new-customer and player acquisition grows across direct ecommerce, lead capture, dealer referrals, and relevant digital products. Paid traffic converts more effectively through stronger landing pages, product pages, offers, and lead or purchase paths. Customer acquisition cost and cost per qualified lead improve while new-customer volume, return on ad spend, and contribution from paid media remain healthy. Insider Connected campaigns increase qualified app installs and new player registrations, with activation quality reviewed alongside product partners. Media budgets are paced accurately and shifted toward stronger incremental acquisition results; tests produce clear decisions and reusable learning. Marketing and analytics teams can trust campaign tracking, reporting, and a repeatable acquisition testing process. Required qualifications Five or more years of hands‑on experience in growth marketing, paid media, user acquisition, performance marketing, or ecommerce growth, including direct responsibility for campaign optimization and measurable new‑customer results. Experience managing meaningful paid media budgets and improving acquisition efficiency for a consumer or direct to consumer business. Hands‑on expertise in Google Ads and Meta Ads, including campaign setup, audience strategy, optimization, and reporting; working knowledge of YouTube, Microsoft Ads, or other relevant channels. Working proficiency with GA4, Google Tag Manager, conversion tracking, platform pixels, spreadsheets, and dashboards; ability to diagnose data gaps with technical partners. Experience testing creative, landing pages, audiences, and offers to improve conversion and cost per acquisition. Analytical ability to connect campaign metrics to new‑customer growth, revenue, contribution, and customer value, and to explain the limits of attribution. Clear written and verbal communication, with the ability to turn performance data into specific recommendations. Strong project management and collaboration skills in a fast‑paced, cross‑functional, hybrid environment. Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical experience. Preferred qualifications Experience with physical products, direct to consumer ecommerce, consumer electronics, gaming, entertainment, collectibles, or enthusiast communities. Experience generating demand for retail, distributor, dealer, marketplace, or channel partners. Familiarity with CRM or lifecycle platforms, ecommerce platforms, product feeds, and marketing automation. Exposure to incrementality tests, cohort analysis, SQL, customer segmentation, or mobile measurement. Experience coordinating agencies or freelancers while remaining hands‑on in acquisition platforms. Experience partnering with ecommerce, creative, product, sales, and technology teams on product launches or conversion improvements. Interest in pinball, gaming, entertainment products, or enthusiast-driven consumer brands. #J-18808-Ljbffr Abrazo Group