Editorial Content Specialist - Apparel

*Be part of an amazing story* Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview The Editorial Content Specialist owns the storytelling and product curation for apparel and center core. This individual helps translate the seasonal trend forecasting decks into marketing content across print, digital, email, broadcast, mobile, and social media to create cohesive and unified messaging. The role will work closely with his/her business and merchant office counterparts to ensure that all content aligns with seasonal must-haves, tentpole trends, designated themes and overarching corporate initiatives. This individual possesses a strong product sensibility and the ability to influence effectively at multiple levels. What You Will Do Stay informed on emerging fashion marketing trends through ongoing competitive analysis across fashion brands, magazines, digital guides, email, social media, and mobile applications Proactively contribute fresh, innovative fashion marketing ideas across all channels Adhere to and manage the marketing workflow calendar to ensure timely planning and execution of projects Take an active and influential role in strategic fashion marketing initiatives in collaboration with marketing and creative partners Own the fashion content marketing process from concept through execution Partner with merchants on all marketing initiatives, including product direction, storytelling, sample collection, timelines, and MAS turn-in processes for: Full-price fashion books, digital email and social media content Attend style-outs and present product selections to creative, marketing, and project management teams Attend editorial campaign shoots as needed for owned campaigns. Serve as an internal project manager, ensuring seamless execution across channels-from inception through completion-including: Collaborating on marketing briefs Overseeing print and digital turn-ins adhering to all deadlines and deliverables Managing digital testing and product pools, including curation and build-out Manage mid-tier campaigns and/or multiple smaller business areas simultaneously Foster an inclusive and respectful environment that builds strong relationships and authentic connections with colleagues, customers, and communities Demonstrate consistent reliability through regular attendance, punctuality, and meeting all deliverables Skills You Will Need Storytelling and Content Creation: Proficiency in crafting compelling narratives and creating engaging content across various platforms including print, digital, mobile, and social media. Fashion Marketing Expertise: Understanding fashion marketing principles, fashion trends, social media trends, and consumer behavior within the industry. Strategic Thinking: Ability to think strategically and contribute innovative ideas to enhance fashion marketing strategies across all channels. Project Management: Strong organizational skills to manage multiple projects simultaneously, ensuring they are completed on time and within budget. Proactive and solution-oriented approach to challenges and shifts impacting deliverables. Collaboration and Influence: Experience collaborating effectively with cross-functional teams including merchandising, project management, creative, and marketing, with the ability to influence decisions and align content with overarching objectives. Attention to Detail: Meticulous attention to detail in coordinating marketing initiatives, including product direction, sample collection, and adherence to workflow calendars. Communication Skills: Excellent verbal and written communication skills to effectively present ideas and articulate concepts to diverse stakeholders. Market Research and Analysis: Proactive in staying updated with emerging fashion trends and conducting competitive analysis across various media channels. Leadership and Initiative: Demonstrated ability to take ownership of projects and initiatives, leading mid-tier campaigns or smaller business areas effectively. What We Can Offer You Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. Some additional benefits we offer include: Merchandise discounts Performance-based incentivesAnnual merit review Employee Assistance Program with mental health counseling and legal/financial advice Tuition reimbursement Access the full menu of benefits offerings: About Us This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on‑trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Join us and help write the next chapter in our story – Apply Today! Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. #J-18808-Ljbffr Macy's