Manager, Marketing Analytics

When you join Sallie Mae, you become a champion for all students. We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big. Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way. We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other. This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work. Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more. We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills. Come do more than join something, change something. For students, for future generations, for the future of education. This Individual Contributor role plays a key function on the Marketing Analytics team, working collaboratively with stakeholders to analyze marketing performance data, translate data into insights, and drive meaningful business results. The candidate will be responsible for tasks such as marketing performance analysis, forecasting, presentations to stakeholders, customer analysis and segmentation, campaign measurement, test design and measurement, data mining, as well as various ad-hoc analyses utilizing internal data and marketing platform data. The candidate will possess the technical experience to analyze performance and identify strategic insights for acquisition channels including Paid Search, Display, Social, Video and others. The candidate will develop/maintain a scalable and efficient analytic work processes and systems to enable timely analysis, measurement of results, and delivery of data to the various teams. The position requires the ability to identify, study, and solve business problems using analytical and technical expertise along with the ability to present results to various audience levels. The candidate is a motivated self-starter with a passion for digging into complex data to reveal opportunities and exploit unrealized potential. The candidate will become a subject matter expert in the company’s data warehouse and must be able to interpret the data and present analyses in a way senior management can act on. They will utilize strong technical skills, business analysis, and innovation to drive analyses to completion. They are responsible for creation, delivery, 100% accuracy, and interpretation of reports. The candidate is a strategic thinker with strong leadership skills, working autonomously and effectively in a dynamic and changing work environment. What You’ll Do Analytic Support Creates, enhances, analyzes, and maintains reporting on marketing channels to measure engagement, conversion, and trends for marketing optimization. Manages forecasting process and provides relevant information to stakeholders. Provides insights on behavior patterns and trends, making strategic recommendations from analysis. Works with stakeholders on identifying key areas of need for analysis. Proactively identifies analysis opportunities. Ad-hoc Research Requests Serves as a subject matter expert in paid media analytics and the data sources supporting them. Applies creativity in problem investigation. Helps respond to inquiries about specific questions from across the enterprise. Engages network of analysts and peers to discover new data opportunities, applications, and usages. Process Improvement Analyzes existing code to understand the opportunities for improvement. Explores opportunities to streamline and automate current processes. Self-Development Develops expert level knowledge of all the data sources. Presents all information in a manner that is clear to target audiences. Continues to develop technical skills while enhancing strategic aspects of the job. What You Bring Minimum Education, Skills and Experience Required Bachelor’s Degree (Business, Finance, Economics, Sciences, Engineering, Marketing). 5+ years quantitative analysis experience with a focus on marketing analytics (3+ years if holds a Master’s Degree). 5+ years of experience utilizing SQL to extract and manipulate large amounts of data to produce strategic insights and performance reports (3+ years if holds a Master’s Degree). Confidently and effectively handle multiple projects simultaneously and under tight deadlines. Highly motivated, proactive, resourceful, with the ability to interact effectively with cross-functional team. High attention to detail with the ability to recognize discrepancies in data, reporting, and forecasting tasks. Feeling your best helps you do your best: Our benefits take care of the whole you—so you can build your work around your life (not the other way around!). Competitive base salaries Bonus incentives Generous PTO, Floating Holidays and 12 Federal Holidays observed Support for financial-well-being and retirement 401k with employer match Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more Employer paid short-term/long-term disability and basic life insurance Flexible hybrid working arrangements. Paid parental leave and adoption reimbursement programs Free access to on‑site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives Tuition Reimbursement and Family Scholarship Programs Career development and training opportunities Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice. Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call View phone number on click.appcast.io and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. #J-18808-Ljbffr