Senior Product Marketing Lead, Segments
jobright.com
Join to apply for the Senior Product Marketing Lead, Segments role at Jobright.ai 2 days ago Be among the first 25 applicants Join to apply for the Senior Product Marketing Lead, Segments role at Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Klaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. They are seeking a strategic product marketing leader for their SMB segment, responsible for driving business results and collaborating with cross-functional teams to develop effective go-to-market strategies. The ideal candidate will have extensive experience in product marketing and a deep understanding of customer needs in the B2B SaaS space. Responsibilities:
- Develop compelling messaging and positioning frameworks, tailored to the needs of our Entrepreneur segment, that clearly differentiate Klaviyo from competitors
- Be an expert on the SMB segment for the Klaviyo organization, including:
- Building a deep understanding of the customer’s needs and pain points, key personas, and the makeup of the buying committee
- Tracking market and competitive trends
- Defining our ideal customer profile and developing TAM/SAM
- Translate positioning and messaging frameworks into thoughtful go-to-market plans, including:
- Identifying key growth levers needed to meet targets
- Defining prioritized target audiences and value propositions
- Developing sales plays and cross-channel marketing programs that scale, in partnership with sales and marketing leadership
- Equip our enablement and sales teams with the resources needed to effectively sell, and drive awareness across the field — including sales collateral, customer stories, discovery questions and objection handling
- Partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials
- 8+ years of product marketing experience, including experience marketing B2B SaaS products, with a passion for serving customers and creating clear messaging and product positioning
- Experience working closely with large sales organizations, supporting complex sales cycles with buyers that have multiple decision makers
- Data-driven strategic thinker, who thrives at turning quantitative insights into compelling messaging, and can build a plan while operating with urgency in a fast-paced environment
- Strong executive presence with excellent communication skills, who can communicate complex technical details to a non-technical audience
- Proven success influencing peers and leaders, across sales, marketing, product, and regional markets
- Team player, able to collaborate with technical, creative, and business experts at all levels of the organization (including across remote locations)
- Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines
- Owner-operator mindset, with a deep sense of ownership of the business results, who actively looks for new ways to grow and improve
Vacancy posted 5 days ago
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