Bilingual Marketing Manager-Mandarin

Key Responsibilities

1. Trade Show & Event Management

• Lead the end-to-end planning, logistics, and execution of industry trade shows and regional events.

• Manage booth design, vendor relationships, and on-site lead generation strategies.

• Coordinate staff schedules and pre-show promotional campaigns to drive booth traffic.

2. Social Media Strategy

• Develop and maintain a robust social media calendar across LinkedIn, Instagram, and other relevant platforms.

• Create engaging, platform-specific content that grows our following and drives inbound inquiries.

• Monitor trends and analytics to optimize engagement and ROI.

3. Catalog & Collateral Production

• Own the lifecycle of the annual product catalog, from layout and copywriting to final print production.

• Collaborate with product teams to ensure technical accuracy and compelling value propositions.

• Manage digital versions of catalogs to ensure ease of access for the sales team and customers.

4. Training Material & Sales Enablement

• Design and produce comprehensive training materials (slide decks, "how-to" guides, and video scripts) for internal teams and distributors.

• Translate complex technical features into digestible benefits for various audience levels.

• Maintain a centralized library of up-to-date marketing assets.

Skills & Qualifications

• Experience: 2+ years in a marketing role, with proven experience in physical event management and content creation.

• Communication: Exceptional copywriting and editing skills; able to write for social media "hooks" and technical manuals alike.

• Project Management: A master of deadlines who can juggle a 100-page catalog shipment and a trade show booth arrival simultaneously.

• Analytical Mindset: Ability to track lead conversion from trade shows and engagement metrics from social campaigns.