Senior Vice President, Media Strategy

Senior Vice President, Media Strategy

The SVP, Media Strategy and Planning position leads the media strategy and planning function for a large, fashion retail account. This person manages a team and is responsible for strategic media discussions. They share the responsibility of providing account leadership in partnership with key subject matter experts to drive media and marketing solutions.

Partners with the account lead to drive innovation and performance in our media strategy in service of providing a best-in-class media experience to clients current and prospective customers

Serves as a senior lead on client's business and oversees the media strategy and planning function of the account, collaborating with client's in-house integrated media strategy team to ensure targets and goals are met for the business

Responsible for developing, implementing, and driving strategy inclusive of mix modeling, scenario planning and strategic budget guidance to advance client's business

Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience and ability to manage associated downstream, cross-channel campaign executions

Demonstrates success in building/leading a scaled brand and performance strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these teams

Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry-leading innovation

Directs the long-range planning and development of campaigns to ensure best use of organizational resources

Drives best in class insight, data-informed strategy, and innovation

Provides staffing recommendation and daily supervision

Ensures connectivity with all relevant internal and external stakeholders in the US

Participates in new business efforts including development of new business opportunities and new business pitches

Support the ongoing evolution of strategy and upskilling strategists to create and maintain a competitive edge for the agency and our clients

Lead the development of communications plans; direct team on data needs, identify business and consumer insights, define business driving strategies and create inventive connections plans that bring these strategies to life

Drive Innovation and Thought Leadership agenda both as a new business asset but equally as an engine within the agency to drive modern marketing solutions for our clients

Partner with creative and partner teams to translate strategies into business driving ideas

Partner with EVP/Head of Strategy to define and implement a plan to evolve strategy practice to keep pace with industry change

Qualifications:

• BA/BS, preferably in Marketing, Advertising, or related field
• 15+ years of experience in both digital and traditional media strategy and planning roles
• 10+ years of prior staff management experience
• Proven ability to lead, provide strategy/vision, and implement/execute leadership
• Demonstrated experience leading major client businesses and/or client strategy for large/complex accounts which resulted in client growth and satisfaction
• Pitch experience with proven track record
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables

Additional information:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $180,215 - $286,832 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/5/2026.