Principal Product Manager

The Opportunity AT&T is redefining what it means to guarantee connectivity. The AT&T Guarantee is not just a slogan—it’s a customer promise backed by data, reliability, and transparency. About the Role As the Principal Product Manager, you will lead the AT&T Guarantee product end-to-end: shaping the long‑term vision, setting product strategy, and driving the full lifecycle from research and launch to adoption and continuous evolution. This is a high‑impact leadership role for someone who thrives on building products that win customer loyalty, move critical metrics, and set industry standards. Key Responsibilities Product Vision & Strategy: Define and articulate the next generation of AT&T Guarantee promises—shape the product roadmap and align it to long‑term business goals. Customer Obsession & NPS‑Driven Growth: Champion a customer‑obsessed mindset across all product initiatives, ensuring customer needs and pain points are at the center of every decision; analyze and translate Net Promoter Score (NPS) and other customer feedback metrics into actionable strategies that improve customer loyalty, drive revenue growth, and expand market share; build out business cases and tie NPS improvements and product capabilities to profitability. Lifecycle Management: Oversee the entire product lifecycle: conception, development, launch, growth, maturity, and iteration or retirement; continuously evaluate product performance, gather customer feedback, and implement enhancements to maximize customer value; ensure robust processes for product updates and feature releases. Competitive Analysis & Market Leadership: Analyze industry trends and competitor offerings; identify differentiators and develop strategic responses to maintain and expand market leadership and play to win customers. Cross‑Functional Leadership: Collaborate with executive leadership, business units, Engineering, Network, Marketing, and Customer Experience teams to deliver a seamless and trustworthy customer experience. Qualifications Bachelor’s degree (BS/BA) required; advanced degree preferred. 10+ years of experience in product management or product marketing, ideally in telecom, consumer tech, or subscription‑based services. Proven track record of leading complex products through the full lifecycle, from vision and strategy to execution and optimization. Superior executive communication, data‑driven decision making, and cross‑functional leadership skills. Deep customer‑first mindset and a passion for transforming insights into measurable business impact. Bonus: Product marketing experience—such as go‑to‑market planning, product positioning, or driving customer adoption strategies—is a plus. Compensation Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $158,200.00 – $237,400.00 (USD) Principal Product Manager earns between $158,200 and $237,400 annually. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Benefits Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short‑term and long‑term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone Equal Employment Opportunity Statement It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. #J-18808-Ljbffr