Brand Manager

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS. Brand Manager We’re looking for an experienced Brand Manager to join our marketing and communications team in our Merchandise Mart office in Chicago. As ZS brand manager, you will be responsible for advancing, protecting and amplifying the ZS brand globally, as well as many of the company’s products and services. As a leading brand champion, you will manage ZS’s brand strategy, brand positioning, brand personality and brand messaging to strengthen awareness, trust and differentiation among priority audiences. In partnership with marcomms leadership, you will oversee ZS brand campaigns and influence demand/promotional marketing and communications campaigns. You will work across marcomms and ZS’ businesses to ensure a consistent, compelling and measurable brand experience across every touchpoint. What you’ll do: Brand Manager in the Enterprise will: Advance ZS’s brand strategy, brand positioning, brand personality and brand messaging driving consistency of message and presentation globally. Lead global brand governance across regions, practices, and solutions. Own the firm's brand architecture, including naming frameworks and management and execution of the naming process. Drive awareness and adoption of brand standards within ZS, creating toolkits, training materials and enablement resources. Develop guidelines to ensure marcomms team members understand and can appropriately pull through brand-level themes/messaging and creative into various tactics and channels (e.g. events, social, etc.). Manage the strategy and play a connecting role across marcomms for 1-2 firm-wide priorities (e.g. AI) that are highly aligned with brand strategy and important for ZS business success. Collaborate with creative to manage the strategy for our visual brand identity, develop and evolve templates and design systems, and help enforce through reviews of high-visibility marketing materials. Partner with ZS Impact Institute, reputation (media relations, analyst relations) and other marcomms functions ensure thought leadership strengthens ZS's brand equity, credibility and market differentiation. Partner with the employer brand team to ensure alignment between recruitment and corporate campaigns and target experience. Work with content and digital teams to establish standards for AI-assisted content creation and leverage AI-enabled marketing capabilities while protecting brand compliance, trust and authenticity. Manage and engage with agencies as needed for various brand efforts and executions (creative, media/campaign, etc.). Define and manage a comprehensive brand measurement framework in partnership with analytics, tracking awareness, consideration, reputation, engagement, share of voice, thought leadership performance and brand contribution to business outcomes. Translate data into strategic recommendations for leadership. Lead and develop a team of 1-2 brand professionals while influencing cross-functional teams and stakeholders across the firm to advance brand priorities. What you’ll bring: Bachelor’s degree required, marketing or focused preferred, MBA preferred Minimum 10 years of experience in marketing and communications General brand management experience Experience leading enterprise brand strategy, governance and positioning in a complex organization Experience managing people and agencies Brand architecture and strategy Cross-functional project leadership Strategic thinking Brand analytics and measurement Global matrix leadership; executive partnering and collaboration Written and oral presentations skills Key initiative planning and execution Marketing strategy, planning and execution Market and audience insights AI-enabled marketing and content governance Business analysis Fluency in English Client-first mentality Intense work ethic Collaborative spirit and problem-solving approach How you’ll grow: Cross-functional skills development & custom learning pathways Milestone training programs aligned to career progression opportunities Internal mobility paths that empower growth via s-curves, individual contribution and role expansions Perks & Benefits: At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. With robust skills-building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS. Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures. Work Authorization: This position is not eligible for visa sponsorship. Candidates must have authorization to work in the United States that does not now or in the future require employer sponsorship. #J-18808-Ljbffr Zs Associates