Digital Design Specialist

Position Overview: We are seeking a Digital Design Specialist to join our team. In this role, you will create compelling, digital-first designs that drive measurable results across digital advertising platforms. You will specialize in direct response campaigns and social media content, collaborating closely with cross-functional teams to deliver high-performing creative assets that meet both client objectives and platform-specific best practices. Key Responsibilities Digital Campaign Design Strategy: Create digital-first designs that drive conversion rates across digital advertising touchpoints, with particular emphasis on direct response and lead generation campaigns. Social Media Design: Develop scroll-stopping social media creative packages, including feed posts, Stories, Reels, and paid social ads that drive engagement and conversions across platforms. Ensure designs maintain visual consistency while adhering to platform-specific best practices. Digital Asset Production: Design and optimize graphics for various digital platforms, ensuring proper file formats, dimensions, and specifications for mobile and social media deployment. Testing & Optimization: Design and execute strategic A/B tests for creative assets, including thoughtful variation development, proper control group maintenance, and iterative improvements based on statistical significance. Performance Optimization: Analyze campaign performance data to refine design approaches, conducting A/B tests and implementing learnings to improve conversion rates and engagement metrics. Cross-Platform Consistency: Ensure seamless brand experiences across all digital advertising touchpoints while adapting designs to leverage platform-specific features and requirements. Project Management: Balance multiple digital design projects simultaneously, meeting tight deadlines while maintaining version control and asset organization. Digital Innovation: Stay current with emerging digital design trends, social media platform updates, and conversion optimization techniques. Qualifications & Skills Education: Bachelor's degree in Digital Design, Visual Arts, or related field (or equivalent professional experience). Experience: 2+ years of professional digital design experience, with demonstrated success in direct response and social media campaigns. Technical Expertise: Advanced knowledge of Adobe Creative Suite Proficiency in HTML5 design and animation Experience with mobile-first design principles for advertising Understanding of digital asset specifications across ad platforms Working knowledge of design tools (Figma, Sketch) Digital Marketing Knowledge: Proven track record in direct response and lead generation campaign design Strong understanding of A/B testing methodology, including testing hierarchy, sample size requirements, and statistical significance Experience designing meaningful creative variations that test specific hypotheses Understanding of conversion rate optimization principles Experience with social media platform requirements and best practices Knowledge of digital advertising specifications and guidelines Brand Understanding: Proven ability to adhere to established brand guidelines while innovating on design elements. Performance Focus: Strong understanding of how design elements impact campaign performance metrics and user behavior. Communication: Excellent ability to articulate design decisions in the context of performance marketing objectives. Analytical Skills: Capability to interpret campaign data and apply insights to design optimizations. Must include examples of: Direct response campaign creative HTML5 banner ads or interactive elements #J-18808-Ljbffr CRI