Enterprise Product Marketing Specialist

Enterprise Product Marketing SpecialistThe Opportunity:We are seeking a Product Marketing Specialist to support the development and execution of marketing strategies for a portfolio of advanced technology solutions. This role is centered on shaping product narratives, enabling internal sales teams, and supporting integrated campaigns that drive market awareness and lead generation.You will leverage your product marketing experience, excel at translating complex technical concepts into compelling stories, and be energized by working across a highly matrixed organization. You will play a key role in connecting product, marketing, and sales through clear, consistent, and impactful storytelling and campaign execution. Due to the nature of work performed within this facility, U.S. citizenship is required.What You’ll Work On:Assist in developing and executing product marketing plans, including product launches, campaign rollouts, and cross-functional initiatives.Translate complex technical capabilities into clear, differentiated value propositions, messaging frameworks, and audience-ready content.Develop and maintain enterprise product Go-To-Market assets, including slick sheets, sales decks, sales playbooks, and demo videos, to support consistent and effective product storytelling for customers.Develop and execute internal communications plans for enterprise products, ensuring alignment and collaboration across sales teams and internal stakeholdersLead the planning and execution of quarterly enterprise-wide Sales Kickoff events, partnering with product, sales, and marketing stakeholders to drive alignment and readiness.Manage the development and deployment of email nurture campaigns that support product awareness, engagement, and lead generation.Conduct competitive research across social channels, web content, and marketing assets to inform positioning, messaging, and GTM strategies.Partner with product, engineering, brand, digital, and creative teams to ensure alignment, accuracy, and high-quality execution.Join us. The world can't wait.You Have:Experience in product marketing, go-to-market strategy, or marketing communications within a technology or product-led organizationExperience creating compelling and innovative visual marketing materials and posted social campaigns with the goal of engaging clients and enthusiasts, acquiring new and repeat customers, and increasing sales volumeExperience with digital marketing campaigns, print advertising, apparel, and visual mediaExperiencedeveloping product positioning, messaging, and narratives for complex or technical offeringsExperience partnering with product, engineering, and business leaders to translate capabilities into market-ready storiesExperience with marketing and collaboration tools, such as Mural, Jira, PowerPoint, Salesforce, or MarketoAbility to create product marketing assets and events, such as messaging frameworks, pitch decks, one-pagers, sales enablement materials, campaign briefs, launch plans, and sales eventsAbility to simplify complex technical topics into compelling, audience-specific messagingBachelor’s degreeNice If You Have: Ability to display a self-starter mindset with a collaborative, proactive approach in a matrixed environmentPossession of excellent communication, writing, and storytelling skillsCompensationAt Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $77,600.00 to $176,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.Identity StatementAs part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.Candidate AI Usage PolicyAI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided. Work ModelOur people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.Commitment to Non-DiscriminationAll qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.SummaryLocation: McLean, VAType: Full time