Lifecycle Marketing Specialist

Splash Marketing Team Opportunity

Splash Sports is the leading peer-to-peer sports gaming platform, offering real-money contests across 40+ states. From Survivor and Pick 'Em to QuickPicks, we're building contests for every type of fan.

Backed by top investors including Accomplice, Boston Seed, Dream Ventures, Elysian Park Ventures, Velvet Sea Ventures, and owners across the NFL, NHL, MLB, and Premier League, we're scaling fast. Our mission is simple but ambitious: bring people closer together through the gamification of live sports - and we're just getting started.

The Role

Splash's Marketing team is looking for a Lifecycle Marketing Specialist to run day-to-day execution of how we communicate with players on the platform. You'll report into our Lifecycle & Retention Marketing lead and bring their roadmap to life: journeys that turn first-time depositors into habitual monthly players, campaigns that reactivate lapsed users at the start of every season, and segmented sends that maximize entries on the biggest contest weekends of the year.

You'll run day-to-day execution in Braze across email, push, in-app messaging, webhooks, and more. You'll build canvases and segments from briefs, write the copy, brief the design, QA and ship the work, and read the results. You'll partner closely with paid media on new user activation, with content on always-on engagement, and with product on in-app conversion flows.

This is not a "send the weekly newsletter" role. This person does the hands-on work that turns the users we acquire into players who come back, and brings ideas to the table on how to do it better.

What You'll Do

Journey Build & Planning

• Execute against the lifecycle roadmap across onboarding, activation, conversion, retention, reactivation, and VIP. Flag gaps and bring ideas for new journeys.
• Build and maintain canvases in Braze from briefs and journey maps, with logic for sport, contest type, deposit history, recency, and behavior.
• Build and maintain the lifecycle calendar against the sports schedule - NFL kickoff, March Madness, NBA Playoffs, Masters, World Cup - so messaging lands on the moments that drive entry volume.
• Support cohort-based testing with the Senior Growth team aimed at moving 30-day and 90-day retention.

Campaign Execution

• Build, QA, and ship campaigns across email, push, SMS, in-app messages, and webhooks. You work from briefs, follow a pre-send QA checklist, and can propose your own ideas.
• Propose and execute tests with a viewpoint on copy, creative and other execution details.
• Brief design and partner with the team on visual assets that move open rates and click-through.
• Build segments using Braze and Segment, with SQL support from analytics. Pull the right users for the right message every time.

Measurement & Optimization

• Build weekly lifecycle reports: open rates, CTR, conversion rate, unsubscribe rate, retention impact, and incremental revenue. Surface the takeaways.
• Run A/B tests on subject lines, send times, segmentation, offers, and creative, designed with the team. Clean hypotheses, clean reads.
• Support the Data Analyst on attribution and incrementality measurement so we know what lifecycle is actually contributing.
• Spot drop-offs in the funnel and recommend campaigns to plug them.

What You'll Bring

• 2-4 years of hands-on lifecycle, CRM, email, or push marketing experience in a consumer app, gaming, DTC, fintech, or agency environment.
• Hands-on experience with Braze or a comparable platform (Iterable, Customer.io, Klaviyo). You've built journeys, designed segments, and shipped campaigns. If you haven't used Braze, you'll learn it fast.
• Strong copywriting instincts. You can write a push notification that converts, an email that gets opened, and an in-app message that doesn't feel like spam.
• Working knowledge of segmentation logic. You understand cohorts, recency-frequency-monetary buckets, and behavioral triggers. Not "blast everyone."
• Comfortable in data. You can pull and read your own performance reports and ask good questions of the data.
• Curiosity about retention in a consumer app. You understand activation, repeat rate, and churn, and want to learn how to move them.
• Strong sense of ownership. You take a brief and run with it, spot problems before they're flagged, and ask when you're unsure.
• You use AI tools regularly for copywriting, segmentation analysis, journey ideation, and reporting. If you're not already, you're excited to make them part of your daily workflow.
• Avid sports fan. You follow the games, understand the culture, and can instinctively recognize what will land with a sports audience.
• Passion for fantasy sports and real-money contests is a major plus. You must get why winning $1,000,000 from a $25 entry in a Survivor contest is a massive headline, and you know how to frame a big win in lifecycle copy.

Nice to Have

• Experience with Braze Canvas Flow, Liquid templating, and webhook orchestration.
• Familiarity with Segment, Snowflake, dbt, and the modern data stack.
• Experience marketing to a sports betting, DFS, or real-money gaming audience.
• SQL skills strong enough to pull your own segments without going through the data team.

Compensation & Benefits

As a Splash team member, you'll receive a comprehensive compensation and benefits package that includes:

• A competitive annual salary range of $65,000 to $85,000. This range may be modified, and final compensation may vary based on experience and skill level.
• Potential to earn equity in the company
• Medical, Dental, & Vision Insurance
• 401K/Retirement Plan Options
• Flexible PTO
• Annual company retreats & team offsites
• A work from home stipend
• Frequent company-wide games with cash prizes
• An exciting opportunity to be a part of the fast-growing fantasy sports industry, where you'll help drive the growth of a platform used by millions of fans across the country!

Splash is committed to creating an inclusive work environment. We are proud to be an equal opportunity employer and will consider all qualified applicants regardless of gender, gender identity, race, religion, color, nationality, ethnic origin, sexual orientation, marital status, veteran status, age or disability.