Marketing Analyst (55150)

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Management and maintenance of product and catalog application data in corporate database
• Manage the creation and maintenance of accurate and up-to-date catalog data within Talking Pictures that includes vehicle application data, part images, PIES data, product attributes and competitive interchanges for internal and external customer use
• Perform systematic data reviews to assure content management data is accurate and available
• Manage research of new applications for global product lines
• Review of OE (Original Equipment) and competitor's websites
• Review of competitor's product lines
• Pursue unit/core for identification of possible new products where no market data is available
• Manage research and development process coordinating with Engineering and product teams
• Manage product interchanges, coordinate with Sales to ensure data integrity is maintained
• Management of interchanges including updating of WAI/Lester interchanges
• Responsible for mapping WAI applications to PIES and ACES (Aftermarket Catalog Enhanced Standard) and maintaining changes to the information
• Promote a collaborative work environment, encouraging effective communication and cross-training initiatives to enhance team productivity, versatility, and skill development
• Undertakes additional responsibilities and tasks as directed by management

Bachelor's degree in Marketing, Advertising, or a related field.

Minimum 5 years of automotive aftermarket related experience

Advanced Microsoft Office Suite (Excel, Word, Access, and Outlook) experience; customized data input interfaces

This position requires strong analytical, problem solving, organizational, decision making, and presentation skills

Demonstrates strong problem-solving abilities

Capable of following instructions and responding to management direction

Detail-oriented and able to handle multiple tasks simultaneously

Exhibits experience working collaboratively in a team environment

Possesses strong verbal and written communication skills

Employment Type: Full Time