Marketing Operations & AI GTM Leader

PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.About the Job OpportunityThe Marketing Operations Manager owns the reliability, governance, and day-to-day execution of the marketing technology stack and enables high-quality marketing execution across the business. This role blends operational discipline with hands-on system administration to ensure marketing tools work as intended, data is clean, and campaigns run smoothly. You will partner closely with the GTM Engineer, RevOps, Sales Ops, and Data teams to scale PartsSource’s end-to-end commercial technology ecosystem.What You’ll DoMarketing Technology Ownership & Administration(Marketing – Marketing Automation, Sales Enablement: CRM Optimization)Own day-to-day administration of HubSpot, including campaigns, workflows, lists, lifecycle stages, and propertiesManage system configuration, permissions, documentation, and change managementPartner with the GTM Engineer on enhancements and integrations, ensuring designs are executed accuratelyMonitor system performance and proactively resolve issues before they impact executionCampaign Execution & Continuous Optimization(Marketing – Demand Generation: Campaign Planning & Execution, Marketing Automation)Support execution of demand, lifecycle, and account-based marketing campaigns across channelsEnable automated A/B testing across messaging, offers, timing, and channel mixTrain marketers on test design, execution, and interpretation within HubSpot and related toolsTranslate results into actionable recommendations that improve conversion and engagementPerform quality assurance prior to launches to prevent data or workflow issuesLead Scoring, Intent & Buying Group Coverage(Marketing – Demand Generation, Sales Revenue Operations)Own operational implementation of lead scoring and marketing intent modelsSupport evolution from MQL-centric scoring to account and buying group coverage modelsOperationalize engagement-based and intent-driven workflows aligned to ABM strategiesPartner with Marketing, Sales, and RevOps to ensure scoring models are understood and trustedData Governance & Quality(Technology – Data Quality & Governance)Enforce campaign taxonomy, UTM standards, and data entry conventionsMonitor data quality and flag issues that impact reporting or downstream useCoordinate with the GTM Data Engineer on schema changes and data requirementsMaintain documentation, runbooks, and process standardsEnablement & Cross-Functional Execution(Sales Enablement, Business Process Excellence)Train marketing teams on tools, workflows, and best practicesServe as first point of contact for marketing system troubleshootingIdentify automation opportunities to reduce manual effortPartner with IT, Security, and Data teams to ensure scalable, compliant systemsWhat You’ll BringYour Background4+ years of experience in Marketing Operations, Marketing Systems, or a related roleHands-on administration experience with HubSpot; experience with 6sense and AdTech tools requiredStrong understanding of B2B marketing funnels and lifecycle managementExperience operationalizing lead scoring, intent signals, and account-level engagement metricsProven ability to work cross-functionally with Marketing, RevOps, Sales Ops, and Data teamsPreferredExperience supporting demand generation and ABM workflowsFamiliarity with AI/ML use cases in GTM operations and automationKnowledge of B2B SaaS commercial operations and performance metricsWho We Want to MeetAct Like an Owner – Accountability & Execution: You take ownership of marketing systems and follow through to reliable outcomes.Serve with Purpose – Business Impact: You enable marketers to focus on results by removing operational friction.Adapt to Thrive – Learning Agility: You quickly learn new tools, workflows, and GTM approaches as the stack evolves.Collaborate to Win – Influence & Communication: You partner effectively across Marketing, RevOps, Sales, and Data.Challenge the Status Quo – Continuous Improvement: You look for better ways to automate, standardize, and scale execution.Benefits & Perks  Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!) Career and professional development through training, coaching and new experiences. Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity. Inclusive and diverse community of passionate professionals learning and growing together. Interested?  We’d love to hear from you! Submit your resume and an optional cover letter explaining why you’d be a great fit. About PartsSourceSince 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment. PartsSource employs over 700 employees nationwide that committed to supporting healthcare providers and ensuring healthcare always on.In 2021, Bain Capital invested in the business, further accelerating our growth and positive impact within the healthcare industry.Read more about us here:· PartsSource Named to Newsweek’s List of the Top 200 America’s Most Loved Workplaces for 2024 · PartsSource Named Among the Top 50 Healthcare Technology Companies of 2025 · PartsSource Named Among the Top 25 Healthcare Software Companies of 2025 · PartsSource President and CEO Philip Settimi Named to Top 50 Healthcare Technology CEO List 2025 · WSJ: Bain Capital Private Equity Scoops Up PartsSourceEEOPartsSource, Inc., and its affiliates and subsidiaries, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Legal authorization to work in the U.S. is required.