Senior Content Writer

Job Description

Job Description

Senior   Content W riter

Remote in ET or CT time zone, Atlanta preferred

Direct Hire

The Senior Content Writer will work collaboratively as a part of the creative team to primarily support our advice and service products. This role will be responsible for creating bold, strategic, and persuasive copy for various types of media, including advertising campaigns, video scripts, UX copy, advice articles, product naming, web copy and more. The ideal candidate should have a strong understanding of storytelling techniques and the ability to write messages that align with our brand identity.

Responsibilities:

• Participate in all phases of creative and content development, from initial ideation to drafting, review, and completion of content.
• Concept and write short-form and long-form content across a variety of media including print, digital, video, social, email, experiential, and more.
• Collaborate with UX/UI team to develop clear and concise in-product (UX) copy for digital products.
• Work closely with the SEO team to optimize copy for digital channels.
• Copyedit advice and learning content developed by medical and legal faculty.
• Develop and assist in corporate communications including press releases.
• Provide copywriting assistance for corporate or executive-level initiatives as needed.
• Deliver work that reflects a careful attention to detail ensuring that all specific legal and brand guidelines are observed.
• Assist in evolving the company's brand, voice, and tone and help maintain brand and messaging standards as needed.
• Continually research and stay up to date on our products, services, audience, competitors, and industry.
• Develop messaging and content for external audiences, including website and blog, email communications, etc.
• Support and execute the customer communication strategy and content development.
• Edit new and existing content for various channels and audiences.
• Assist in developing messaging and best practices for the distribution of assets and campaign.

Required Experience & Qualifications:

• A Bachelor's degree, preferably in English, Journalism, Marketing or communications
• 5-7 years of experience desired but would consider other candidates with the appropriate skill level.
• Superior creative writing and grammar skills with proven ability to develop content into a logical, concise, and compelling narrative.
• A strong portfolio showcasing ability to think conceptually and creatively.
• Openness to a rapidly changing and growing environment in which teams, processes, and priorities are evolving regularly.
• Versatility to write for both traditional marketing projects and digital / UX projects.
• Ability to produce solutions that are on strategy and on brand.
• Basic understanding of SEO and writing meta data, keywords, and alt text.
• A self-starter that’s able to work both independently and collaboratively on multiple projects concurrently.
• Must have strong organizational skills and critical attention to detail.
• Knowledge of MS Office applications including Word and PowerPoint.
• Proficiency in Adobe Creative Suite is a plus.
• Experience in the insurance or finance related industry a plus.