Social Media Specialist

Boston, United States | Posted on 10/06/2022

Kada Recruiting is partnering with an amazing digital marketing agency, recruiting for the right person to help out with their expanding social media team as a Social Media Specialist.

This role is flexible/hybrid. This role can be located in Boston, MA area or fully remote. May need to come into the office periodically for company and team meetings.

A four-time Inc. 5000 company, this agency services the mid-market (clients range in $3-$30M) with a unique differentiator in demand generation marketing services. They provide a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis, including SEO/SEM, lead generation, PPC, social media marketing, marketing automation, asset development, and branding.

The agency prides itself as having evolved beyond the traditional marketing agency by not just building strategies, but implementing those strategies as well. This sense of ownership is critical to driving the results, revenue, and profitability that client strategies are designed to generate. They go beyond simply connecting clients with intangible ‘creative genius’ by emphasizing actionable data and tangible results.

The Social Media Specialist handles implementing and maintaining paid social media campaigns across this company's book of business. The specialist will ensure that ongoing social media activities are on strategy and following best practices. They will work with other paid social team members and across departments to deliver high quality work that helps our clients reach their goals.

Requirements

• 2-5 years of social media experience; prior agency experience is a plus
  
• Ensures Social Listening topics align with Social Listening Strategy
  
• Prior experience managing paid, organic, and/or influencer based social media campaigns and budgets against KPIs simultaneously
  
• Prior experience with social platforms including, but not limited to, Facebook, Instagram, LinkedIn, Pinterest, Snapchat and TikTok
  
• Reviews work product implemented in organic social.
  
• Maintains Content Calendar with relevant social content
  
• Maintains professional internal and external relationships that meet company core values
  
• Maintains Content Calendar with relevant social content
  
• Ensures paid social spend is maximized within budget
  
• Ensures paid social campaigns are launched on time and remain within budget parameters
  
• Ensures ongoing social management activities are on strategy and following channel best practices
  
• Ensures organic social recommendations align with clients' marketing goals and objectives
  
• Oversees audit and competitor research
  
• Oversees Facebook Biz manager to ensure that best practices are being followed
  
• Maintains Content Calendar with relevant social content
  
• Maintains working understanding of industry and social best practices