Patient Marketing Manager

This range is provided by Recor Medical. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$121,333.00/yr - $148,333.00/yr

Additional compensation types

Annual Bonus

Position Summary

The Patient Marketing Manager leads the development and execution of the patient-centric omnichannel marketing plan for Recor Medical. Goal is to engage patients through marketing initiatives to drive awareness and interest of the uRDN therapy. This role requires strong cross-functional collaboration with Market Development, Marketing Communications, Market Access, the field commercial team as well as Legal and Regulatory. This role reports to the Director of Marketing.

Responsibilities and Duties:

• Plan and execute the patient-centric marketing strategy to drive patient engagement across all channels.
• Design and develop patient education programs and support materials to enhance patient awareness and knowledge of uRDN therapy in treatment of hypertension.
• Create compelling patient-centric content for various channels, including websites, social media, email campaigns, and patient portals.
• Build patient engagement programs including live or digital events and communities.
• Build relationships with patient advocacy groups and identify partnership/sponsorship opportunities.
• Work closely with Marketing Communication to design and implement direct-to-patient marketing initiatives including digital campaigns.
• Conduct market research to maintain thorough understanding of patient needs and preferences and leverage insight to inform marketing plan.
• Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing initiatives.

Requirements:

• Bachelor’s degree required; MBA or equivalent advanced degree preferred.
• Previous marketing experience required.
• 5+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, campaign management and digital marketing experience.
• Proficient in marketing fundamentals.
• Enjoy interaction with patients and believe in patient engagement to further Recor’s mission.
• Excellent program management and execution skills.
• Ability to work with cross-functional team collaboratively.
• Ability to manage and lead various external stakeholders, including agencies and production vendors.
• Self-motivated and proactive with a positive attitude.
• Strong interpersonal and problem-solving skills.
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Expect to travel up to 20% of the time.

Salary Range: $121,333 - $148,333 (Annual Base Salary) + Annual Bonus + Incentive Plan

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Medical Equipment Manufacturing