Assistant Director, Admissions Marketing and Operations, Graduate Programs Office

Assistant Director, Admissions Operations and Marketing As a central member of the College of Engineering's Graduate Programs Office (GPO), the Assistant Director reports to the Director of Master's Admissions and leads the implementation, operational strategy, and marketing for the new online Master of Science in Software Engineering for Artificial Intelligence program (OMSE). This role is responsible for directing all activities related to recruitment, selection, and yield for the OMSE program, with a particular emphasis on admissions operations, data analysis, recruitment planning, and relationship building. The position plays a critical role in ensuring the successful launch, growth, and long-term sustainability of the program. The Assistant Director delivers a customer service–driven admissions model and ensures a seamless, supportive experience for prospective and admitted students.

Responsibilities include:

• Identifying and cultivating prime prospective candidates.
• Evaluating applications for admission and maintaining consistent communication with admitted students to support deposit conversion and onboarding.
• The role oversees and serves as the primary liaison between GPO and Education Dynamics (EDDY), including developing standard operational procedures, ongoing oversight of communications and management of program-specific and admissions questions from EDDY.
• The Assistant Director serves as the lead in the development, review, and approval of all OMSE marketing and recruitment content used by EDDY, which includes email campaigns, landing page content, and enrollment coach scripts with extensive coordination and revision cycles to ensure accuracy and alignment with ENG academic policies and messaging.
• The Assistant Director collects and analyzes enrollment and recruitment data to inform decision-making for the online master's and other degree programs, builds sustainable and flexible models for marketing communications and application processing, and contributes to broader admissions initiatives within graduate engineering and special projects in the GPO.

Required Skills

• B.S./B.A. required.
• Ability to develop and manage client relationships with a superior customer satisfaction focus.
• Demonstrated ability to set and meet targets.
• Strong analytical and computer skills, including MS Office, CRM management, report building, communication campaigns, planning and executing virtual recruiting and yield events.
• Candidate must be excellent at both written and oral communication including creating and presenting webinars and information sessions.
• Ability to handle the demands of a fast-paced, multi-faceted, changing environment.
• At critical times during the recruitment process, night and weekend work is required.
• Please submit resume and cover letter.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.