Marketing Manager

You'll oversee and manage a wide variety of marketing initiatives, including: Digital Marketing Manage and optimize Google Ads campaigns Monitor conversions, cost per lead, and campaign performance Build and improve landing pages Analyze website traffic and marketing analytics Improve SEO across multiple websites Website Management Maintain and update WordPress websites Create new landing pages Update clinic information, provider bios, and marketing content Monitor website performance, forms, and user experience Creative Marketing Design flyers, advertisements, and promotional materials in Canva Create recruitment marketing campaigns Produce newsletters and email marketing campaigns Develop educational marketing content Create AI-generated videos using modern marketing tools Recruitment Marketing Build direct mail campaigns for dentist recruitment Manage incoming dentist leads Coordinate follow-up campaigns through email, phone, and text Maintain CRM pipelines and marketing automations Analytics & Reporting Track campaign performance Review CallRail recordings and marketing data Analyze Microsoft Clarity heatmaps and visitor behavior Present monthly marketing reports and recommendations Identify opportunities to improve marketing ROI Brand Growth Support new clinic openings Assist franchise marketing initiatives Create marketing assets for multiple departments Help develop new marketing strategies as the company continues to grow Requirements Five or more years of relevant marketing experience is preferred. Experience with some (or all) of the following is a plus: Google Ads WordPress SEO Google Analytics Google Tag Manager Canva Mailchimp CallRail Microsoft Clarity CRM platforms (Pipedrive preferred) AI marketing tools such as HeyGen or Arcads Core Competencies Demonstrates expertise in Digital Marketing, including Google Ads management, SEO optimization, and website performance analysis. Proficient in utilizing marketing tools such as Canva and CRM platforms to enhance brand growth and recruitment marketing efforts. Highest-signal resume keywords Google Ads Management SEO Optimization WordPress Website Management Google Analytics Canva Design ATS Optimization Keywords Hard Skills Digital Marketing Campaign Performance Analysis Landing Page Creation Email Marketing AI Marketing Tools Soft Skills Creative Marketing Analytical Thinking Communication Industry Keywords Marketing ROI Recruitment Marketing Brand Growth Marketing Automation Franchise Marketing Tools & Technologies Google Tag Manager Mailchimp CallRail Microsoft Clarity Pipedrive #J-18808-Ljbffr Jobtailor