Director, Brand Experience

Director, Brand Experience – Audiences As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation. The Director, Brand Experience – Audiences leads the development of audience-first strategies and oversees the planning and execution of media campaigns across channels for a specific client. This person is a leader who contributes to audience strategy and planning and builds solid relationships with clients and internal teams across all levels and functions. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies and manages audiences driven planning and user level strategic insight. Responsibilities: Translating client goals into actionable audience via data solutions, ensuring the effective use of data and technology to drive media and audience strategies Act as expert in data with core focus on B2B data to drive global targeted reach Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives Lead the team and day-to-day client interaction around data and audience signals and build, maintain, and grow client relationships and client business Apply your experience to improve critical thinking across the portfolio and set appropriate learning agenda elements Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience plans Build audience insights to drive complete media strategies, ensuring alignment from segmentation through activation and measurement Leverage first-party, third-party, and platform data to enhance audience targeting, personalization, and overall campaign effectiveness Work with analytics and research teams to identify and apply findings and the investment and operations teams to ensure flawless implementation Analyze client's audience strategies and work with internal groups to lead argument development Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are accomplished in a timely manner Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals Demonstrate a deep technical understanding as well as problem solving and intervention when necessary Qualifications: 8+ years of experience in media, consumer research, insights or audiences Experience with a range of research methods: third-party desk research, custom quantitative surveys, qualitative work Understanding of current Adtech/Martech Ecosystems trends, privacy rules and regulations, research and test design, and 1P and 3P industry sources Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients' strategic goals and KPIs Strong understanding of analytics to inform and validate planning and strategy History of identifying media opportunities, presenting them to clients, and executing Ensuring people are adopting the best-in-class tools, techniques, systems to deliver effective media processes Portfolio management of paid media for a large brand Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments Experience with 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting, etc.) Additional information: Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Digitas