Media, Partner and Event Manager

The Chi Center | Master Mingtong Gu | SouthWest Sanctuary

Location: Hybrid — New Mexico presence required | Compensation: Commensurate with experience | Employment: W-2 or 1099

The Chi Center (TCC) is seeking a senior-level Media, Partner & Event Manager to serve as the primary bridge between our mission and the world. This is a high-responsibility, high-visibility role at the intersection of media strategy, live events, retreat operations, and executive support — requiring both the strategic instincts of a seasoned leader and the hands-on capacity to execute across a dynamic, multi-platform campaign.

TCC is a movement-driven organization rooted in the healing traditions of Wisdom Healing Qigong, led by Master Mingtong Gu (MMG). Our work spans digital education, live retreats at SouthWest Sanctuary in Galisteo, New Mexico, a nationally distributed book campaign, and a growing community of practitioners and ambassadors across the country.

The ideal candidate brings deep expertise in media relations, experiential event production, and partner ecosystem management — and carries genuine resonance with the values of embodiment, healing, and conscious living. This is not a coordination role. It is a leadership role that shapes how our work reaches the world.

The following responsibilities are seasonal.

Media Outreach & Press Relations

• Own and drive all external media strategy, including podcast placements, wellness and conscious leadership press, and event-specific media coverage across tour markets.
• Develop and maintain long-term relationships with podcast hosts, journalists, editors, and wellness media contacts — building a durable media ecosystem, not one-off placements.
• Issue and manage press releases for all live events, tour stops, and major campaign milestones.
• Identify and pursue high-leverage media opportunities aligned to TCC’s national book campaign, live teaching tour, and retreat offerings.
• Track all media placements and coverage, reporting outcomes against campaign benchmarks.

Book Tour Coordination & Live Event Operations

• Serve as the senior operations lead for a multi-city national book tour spanning West Coast (11 cities) and East Coast (New York, Boston, and regional retreat centers), managing all logistics from pre-tour planning through post-event wrap.
• Coordinate venue contracts, run-of-show documents, onsite staffing, book inventory management, and day-of execution at each tour stop.
• Develop and manage relationships with independent bookstores, libraries, expo organizers, and community venues in each tour market.
• Oversee event registration systems, attendee communications, and onsite assistant coordination across all cities.
• Track event KPIs — attendance, book sales, and enrollment inquiries per stop — and deliver structured reporting to leadership.

SouthWest Sanctuary Event & Retreat Coordination

• Own all event and retreat operations at SouthWest Sanctuary — including scheduling, vendor coordination, onsite staffing, guest experience, logistics, permits, and compliance.
• Serve as the primary operational liaison for retreat participants, guest teachers, and visiting partners, ensuring a coherent, high-quality, and field-aligned experience from arrival to departure.
• Coordinate local community events, seasonal gatherings, and special activations that deepen community engagement and support retreat enrollment.
• Anticipate operational needs and resolve logistical complexity before it reaches the teaching team.
• Maintain and improve SWS event systems, templates, and vendor relationships to support long-term scalability.

Social Media Management

• Manage the day-to-day publishing cadence across MMG and TCC social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Execute real-time and pre-scheduled content during tour and retreat events, including coordination of field documentation, video assets, and captions.
• Manage community engagement — comment responses, story publishing, and audience interaction — in alignment with TCC’s tone and values.
• Coordinate with the design and content team to ensure all assets are on-brand, on-schedule, and strategically aligned with active campaigns.
• Monitor platform performance and surface meaningful insights to inform content and campaign decisions.

Senior Support to MMG

• Serve as a trusted operational and relational extension of Master Mingtong Gu across all external-facing functions, including media, events, and partner communications.
• Manage MMG’s external relationship touchpoints with partners, media hosts, venue contacts, and VIP guests — handling correspondence, follow-up, and logistics with discretion and care.
• Anticipate needs, filter complexity, and resolve issues proactively so that MMG can remain fully present as a teacher.
• Be present at key retreats, tour stops, and high-stakes events to provide direct support and ensure seamless execution.
• Maintain the highest levels of confidentiality and professionalism in all interactions on behalf of MMG and TCC.

• Strategic Ownership: Think and operate at the level of a senior contributor. Identify gaps, solve problems, and drive outcomes without waiting to be directed.
• Field Readiness: Thrive in fast-moving, high-stakes environments. Maintain composure, clarity, and solutions-focus when conditions change — as they will, in the field and in campaigns.
• Relational Excellence: Build trust quickly with media contacts, venue partners, retreat participants, and internal team. Communicate with warmth, precision, and cultural intelligence.
• Mission Alignment: Carry genuine resonance with TCC’s work. Understand the difference between executing tasks and serving a transmission. Bring that distinction into everything.
• Confidentiality & Professionalism: Handle sensitive organizational, relational, and content information with discretion at all times.
• Adaptability: Manage competing priorities across media, events, and operations simultaneously. Adjust fluidly as campaign needs evolve.

• 8–15+ years of experience in media relations, experiential event production, artist/VIP relations, strategic partnerships, or a closely related field.
• Demonstrated success managing complex, multi-city or multi-stakeholder events — from creative concept through post-event wrap.
• Experience with media outreach, press coordination, and/or talent and partner relations at a professional level.
• Social media management experience across brand or organizational platforms.
• History of working in direct support of a high-profile leader, executive, teacher, or public figure.
• Background in or genuine personal connection to wellness, healing arts, conscious leadership, or spiritual community.
• Proficiency with digital tools including project management platforms, CRM systems, email platforms, and social scheduling tools.
• Bachelor’s degree or equivalent professional experience. A background in communications, marketing, event management, or related fields is a plus.
• Availability for travel during West Coast and East Coast tour legs (July–August 2026), and onsite presence at SWS retreats.

This role reports directly to Master Mingtong Gu and works in close coordination with TCC’s operations and campaign leadership team.

This role is built for a leader who has spent their career producing world-class events and media campaigns — and is now ready to put that expertise in service of something that matters deeply. If you are energized by the intersection of precision logistics, meaningful media, and transformational community, we want to hear from you.

To apply, please submit your resume and a brief introduction — including 2–3 specific events or campaigns you have led and what drew you to this work.

Send your cover letter and resume to:MMG @chicenter.com