Growth Marketing Associate [Remote]

Growth Marketing Associate

Marketing · Full-Time · Remote

ABOUT COWBOY COLOSTRUM

Cowboy Colostrum is a fast-growing wellness brand delivering pure, full-fat bovine colostrum sourced from family-owned farms that put calves first. No fillers, no shortcuts - just nature's most powerful first food, done right. We're not just a supplement company; we're a movement, and we're building a community of people who demand more from their health.

ABOUT THE ROLE

We're hiring a Growth Marketing Associate to run our paid social channels and lead the creative thinking behind them. You'll manage day-to-day buying across Meta, Google, and TikTok while owning the creative briefing process - translating performance data into sharp briefs that produce content that actually converts. We're looking for someone who's strong on the numbers but has a genuine eye for creative, and knows how to connect the two.

WHAT YOU'LL OWN

• Manage and optimize paid social campaigns across Meta, Google, and TikTok - from setup through daily bid and budget management
• Own creative briefing: write clear, insight-driven briefs for our creative team and UGC creators, and give sharp feedback that improves output
• Analyze creative performance to identify what's working - breaking down hooks, formats, and messaging angles - and use those learnings to brief better ads while proactively sourcing new hooks, trends, competitor angles, and customer insights to inform concepts
• Run structured A/B tests on creatives, audiences, landing pages, and offers - document learnings and scale what works
• Partner with the influencer team to surface top-performing organic content and adapt it for paid
• Build and maintain performance dashboards; report weekly on CAC, ROAS, CTR, and conversion with clear commentary
• Monitor competitors and emerging ad formats to keep our creative and media strategy current
• Support execution of seasonal campaigns and key moments (e.g. product drops, promotions, partnerships) ensuring alignment across creative, media, and landing experience

WHAT WE'RE LOOKING FOR

• 1-3 years of paid social experience, ideally at a DTC brand or performance agency
• Strong creative instincts - you can diagnose why an ad works and brief a better one
• Comfortable writing crisp creative briefs and giving constructive feedback to designers 
• Proficient in Meta Ads, Google, TikTok Ads, and Shopify
• Analytical: comfortable pulling your own data and building a clear performance narrative
• Able to move fast and iterate in a growth-stage environment with a strong attention to detail
• Strong attention to detail and operational rigor - able to manage multiple campaigns, track performance accurately, and ensure clean execution across all launches
• Bonus: experience with UGC workflows or tools like Motion, Triple Whale, or Northbeam