Digital Product Manager Senior - PNC.com Digital Experience

Digital Product Manager Sr.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Digital Product Manager Sr. within PNC's MarTech and Digital Experience organization, you will be based in Pittsburgh PA, Cleveland OH or Birmingham AL. This Digital Product Manager Sr. sits at the intersection of marketing, technology and customer experience and will develop impactful digital experiences that help shape the future of PNC.com—our enterprise digital storefront—by building scalable, customer-centric solutions that drive business growth and deepen client engagement.

You'll be part of a collaborative, results-oriented, and data-driven team focused on owning and delivering best-in-class digital experiences. Your work will directly support PNC's enterprise growth imperatives, including household acquisition and customer relationship deepening.

Key Responsibilities:

• Translate business objectives into digital journeys using our content management platform in Adobe Experience Manager to deliver measurable outcomes.
• Partner with product, marketing, development and design teams to align digital experiences with strategic goals.
• Apply design thinking, test-and-learn methodologies, and performance analytics to continuously improve PNC.com experiences.
• Leverage customer insights and market trends to inform experience enhancements.
• Facilitate intake and briefing processes to ensure clarity and alignment across stakeholders.
• Support creative development and content workflows using our Adobe suite of products.
• Monitor KPIs and business results for digital experiences and recommend optimizations that improve performance and customer satisfaction.
• Ensure site experiences meet operational requirements for business and campaign needs.
• Execute customer-focused quality assessments and support compliance, risk management and audit needs.

What You'll Bring:

• High level of organization and attention to detail

• Strong communication and project management skills

• Analytical orientation to performance measurement

• Customer focus with the ability to identify and respond to diverse customer needs

• Ability to operate within matrixed organization with multiple stakeholders

Leading candidates will have:

• Digital marketing and design experience
• Familiarity using Adobe Experience Manager and the broader Adobe suite of products
• Experience managing cross functional projects
• Comfort analyzing data to make informed recommendations

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.