Sr. Director, Global Brand and Creative

Job Description

Job Description

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list. 

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email View email address on ziprecruiter.com.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We're looking for a Sr. Director, Global Brand and Creative to set Pattern's global brand strategy and lead the in-house creative team bringing it to life across every market we operate in, including China and EMEA. You'll blend high-level strategy with the CMO and executive team, hands-on creative review, and social oversight — building the full-service creative organization (video, animation, and design) that keeps Pattern's voice consistent everywhere, from keynote stages to paid social. This is a full-time, founding leadership role focused on driving efficient growth, not just visibility, based onsite in Lehi, UT.

What is a day in the life of a Sr. Director, Global Brand and Creative?

• Set the global brand strategy for Pattern and lead the creative team bringing it to life across every market, including China and EMEA
• Split time between high-level strategy work with the CMO and executive team and hands-on creative review
• Build and maintain the systems and people that keep Pattern's voice consistent everywhere it shows up — keynote stages, client dinners, paid social, and direct mail
• Ensure brand and creative work is measured against efficient growth and real demand generation, not just visibility or impressions
• Own creative budgets, agency and freelance vendor economics, and headcount planning for the team
• Attract, hire, retain, and coach world-class creative talent, including the team based in Pune, India

What will I need to thrive in this role?

• A proven track record spanning both agency-side creative leadership and in-house B2B brand and creative leadership, including direct experience at a publicly traded company and comfort with the visibility and rigor of operating in the public markets
• Direct experience managing brand or creative work across multiple international markets, including familiarity with China's distinct digital and social ecosystem and EMEA market dynamics
• Exceptional writing and storytelling ability, with genuine range — equally comfortable shaping a big brand idea and sharpening the copy on the page
• A strong problem-solver, able to translate ambiguous or fast-changing business needs, including those of a senior executive team, into effective creative solutions
• Experience building or running a full-service, in-house creative team (video, animation, and design), supported by project management and offshore creative talent
• A demonstrated ability to attract, hire, retain, and coach world-class creative talent
• Fluency running brand strategy and fast-moving social content simultaneously, without letting either slip
• Ownership-level comfort with creative budgets, agency and freelance vendor economics, and headcount planning
• A performance-minded approach to brand and creative — comfortable being measured on efficient growth and demand generation, not just creative output
• Bachelor's degree required
• Willingness to work onsite in Lehi, UT and travel internationally as needed

What will make me stand out during the interview process?

• Specific, measurable outcomes driven through brand and creative work, not just the work itself
• A clear point of view on how brand and creative can drive efficient growth and demand, not just visibility
• Experience building or scaling a full-service, in-house creative team, including video and animation capabilities
• Experience that spans agency, B2B, and public-company environments, and an understanding of how that translates to a global, multi-region brand like Pattern's
• A strong portfolio demonstrating range across strategy, writing, and craft
• Experience partnering closely with demand generation, revenue, and investor relations teams
• E-commerce or marketplace industry background (Amazon, Walmart, TikTok Shop, etc.)

We are looking for individuals who are:

• Game Changers - someone who looks at problems with an open mind, shares new ideas with team members, regularly reassesses existing plans, attaches a realistic timeline to goals, and actively pursues improvements to Pattern's processes and outcomes.
• Data Fanatics - someone who wants brand and creative decisions grounded in evidence, not just instinct, and tracks the effects of those decisions using data.
• Partner Obsessed - someone who builds brand experiences with our customers and their success in mind, clearly explains the status of projects to partners, and delivers results that exceed expectations.
• Team of Doers - someone who would rather ship great work than admire a deck about it, uplifts team members, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• Initial phone interview with a Pattern talent partner
• Video interview with the CMO
• In-person interviews with cross-functional team members and key executive stakeholders
• Portfolio and work sample review
• Background check
• Executive review
• Offer

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

- Unlimited PTO

- Paid Holidays

- Onsite Fitness Center

- Company Paid Life Insurance

- Casual Dress Code

- Competitive Pay

- Health, Vision, and Dental Insurance

- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred. 

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.