Social Media & Content Growth Manager

Social Media & Content Growth Manager Mel’s Builders & Design Inc. — Los Angeles, California Company: Mel’s Builders & Design Inc. Industry: Luxury Residential Construction | Foundation & Rough Framing | Wildfire Defense Location: Los Angeles — Hybrid/On-Site Preferred Position: Social Media & Content Growth Manager About Mel’s Builders Mel’s Builders is a Los Angeles construction company specializing in high-quality residential construction, foundation, rough framing, luxury custom homes, and wildfire-defense solutions. We are looking for a creative, aggressive, and results-oriented Social Media & Content Growth Manager who can help turn our construction projects, expertise, and jobsite activity into compelling content that generates attention, followers, homeowner inquiries, builder/GC relationships, and new projects. What You Will Do Social Media Manage and grow: Instagram TikTok Facebook YouTube LinkedIn Content Creation Create and publish: Instagram Reels TikToks YouTube Shorts Stories Before & after videos Jobsite walkthroughs Construction education videos Project progress videos Foundation and framing videos Luxury-home content Wildfire Defense content Owner/CEO videos Client/project stories Behind-the-scenes content Educational construction tips Frequently asked questions Trending construction content Content Strategy Develop a weekly and monthly content calendar. Identify: Strong hooks Trending topics Relevant sounds Construction trends Viral formats SEO keywords Hashtags Local Los Angeles opportunities Homeowner questions Builder/GC topics Turn one piece of content into multiple platform-specific posts. Lead Generation The goal is not simply to gain followers. The goal is to generate: Attention → Followers → Engagement → DMs → Leads → Estimates → Projects You will help develop calls-to-action such as: “DM us for a foundation estimate.” “Send us your plans.” “Need rough framing? Contact Mel’s Builders.” “Building in Los Angeles? Let's talk.” Jobsite Content The ideal candidate should be comfortable visiting construction sites and filming original content. You may be required to: Film jobsite videos Interview the owner/foreman Record construction processes Capture before/after footage Photograph completed work Record short educational videos Organize the company's video library Editing Experience with tools such as: CapCut Adobe Premiere Pro Final Cut Pro Canva Photoshop AI video tools is preferred. Analytics Track monthly: Followers Reach Views Watch time Engagement Shares Saves Profile visits Website clicks DMs Leads Cost per lead when applicable Best-performing content We want to know what is working and why. Requirements The ideal candidate has: 2+ years of social media/content experience Strong short-form video skills Excellent understanding of Instagram and TikTok Strong writing and communication skills Understanding of social-media analytics Experience with construction, real estate, architecture, remodeling, or related industries preferred Ability to create strong hooks Ability to work independently Ability to meet deadlines Professional communication Creative mindset Knowledge of AI content tools Strongly Preferred Local to Los Angeles Can visit jobsites Has construction/real-estate content experience Has demonstrated account-growth results Comfortable appearing on camera or directing others on camera Compensation Initial 30-day paid trial. Compensation will be based on experience, skills, portfolio, and responsibilities. Potential structure: Part-time: $1,500–$2,500/month Full-service: $5,500–$7,000+/month Final compensation will be determined after reviewing the candidate's portfolio and capabilities. 30-Day Trial During the first 30 days, the candidate will be evaluated on: Quality of content Consistency Creativity Video editing Engagement Audience growth Lead generation Communication Understanding of the Mel’s Builders brand Ability to turn construction projects into compelling stories How to Apply Please send: Resume Portfolio Three social media accounts you personally managed Examples of your best Reels/TikToks Analytics showing growth from at least one account Your monthly pricing Your availability Your location Whether you can visit Los Angeles jobsites What you would do differently with the Mel’s Builders social media accounts REQUIRED TEST Before being hired, candidates may be asked to take one existing Mel’s Builders construction video and create: 1 Instagram Reel 1 TikTok 1 caption 3 hook options 1 call-to-action 5–10 relevant hashtags We are looking for someone who can help build Mel’s Builders into one of the most recognized construction brands in Los Angeles. On time. On budget. Beyond expectations. Employment Type: Full Time Salary: $50,000 - $70,000 Annual Bonus/Commission: No