Staff Business Analyst, PlayStation Store

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Staff Business Analyst, PlayStation Store
San Mateo, CA preferred
remote considered- west coast only


Please note, this is a senior individual contributor Business Analyst role, not a Product Management or Data Analyst position.


About the Role


Join the Commercial Development team at PlayStation and help shape the future of our Direct-to-Consumer businesses - PlayStation Store and PlayStation Direct!


You will be accountable for translating commercial opportunities into business requirements and change in business processes, using experimentation to build the case for change, and influencing senior stakeholders using actionable recommendations supported by commercial reasoning. You'll also collaborate with business, product, data analytics, data science and engineering teams to ensure new product features meet those business requirements. You will not own a product roadmap, feature backlog, or delivery team.


This role sits at the intersection of business strategy, data analytics, data science, product, and engineering, with a strong emphasis on decision quality, experimentation, and commercial impact.


What You'll Do

• Lead complex business analysis for global, high-impact initiatives across digital commerce, personalization, subscriptions, and publishing operations

• Translate complex commercial objectives into actionable business requirements with measurable outcomes

• Partner with product, engineering, data analytics and data science teams to ensure product requirements meet the needs of the business and then facilitate successful product development and delivery

• Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements

• Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies

• Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations

• Mentor team members in business analysis, AI / ML, product development methodologies, and encourage continuous learning across teams

What This Role Is Not

• Not a Product Manager role, nor owning a product roadmap

• Not a delivery or execution management role

• Not a purely technical ML, data science or data analyst role

What We're Looking For

• 8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businesses

• Bachelor's degree or equivalent preferred

• Decompose vague business problems into structured questions and clear business requirements

• Strong experience partnering product, engineering and data science teams to design and deliver commerce and tooling solutions that meet the needs of business teams

• Challenge assumptions and build arguments using data and financial reasoning

• Map complex business process and direct teams through process improvement and automation initiatives

• Deep understanding of experimentation and measurement

• Commercial mindset with comfort discussing unit economics, marginal vs absolute lift, and ROI

• Executive-level communication skills, able to explain complex concepts clearly and credibly, backed by data-driven arguments

Nice to Have

• Experience with personalization, next best action frameworks, or decision automation

• Familiarity with AI governance, ethics, and responsible data practices

• Experience operating in global, cross-functional environments

At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.


In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$178,100-$267,100 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.


Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.