Marketing Specialist

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Job Title: Marketing Specialist

Reports To: Marketing Manager


FLSA Status: Salary/Exempt

Approved By : Human Resources Department

Updated : 10/2025

Beard Equipment Company is seeking a driven and detail-oriented Marketing Specialist to support our brand presence and customer engagement across multiple industries, including Ag & Turf, Golf, Construction & Forestry, and Technology. This role will play a key part in developing and executing marketing initiatives that strengthen our reputation as a trusted John Deere dealer and solutions partner.

Summary/Objective

The Marketing Specialist will assist in growing and managing our social media presence, assist with internal communications projects, and provide marketing support for the sales team.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Assist in planning, coordinating and executing marketing campaigns, events and sponsorships.

• Manage social media platforms and digital channels to grow brand awareness and customer engagement.

• Create, edit and organize photo and video content for use in digital and print marketing.

• Support email marketing campaigns, newsletters and company communications.

• Maintain and update company websites, ensuring accuracy and timely content updates.

• Coordinate with internal departments and external partners to ensure consistent branding and messaging.

• Maintain the marketing calendar, ensuring timely execution of campaigns and promotions.

• Monitor campaign performance and provide reporting on key metrics.

• Assist with the design and distribution of collateral such as flyers, banners, presentations and advertisements.

• Ensure brand standards are upheld across all marketing and communication efforts.

• Maintain positive and professional working relationships with coworkers, management, and vendors with a constant commitment to teamwork and exemplary customer service.


• Perform all other duties as assigned by management in a professional and efficient manner.

• Follow all safety rules and regulations and adhere to all policies and procedures as specified in company manuals and the employee handbook.


• Participate in all company driven communication efforts including department meetings, electronic communications (email and text) and other related efforts.

• Proactively seek and participate in available company sponsored training to develop skills and knowledge.

• Maintain prompt and regular attendance according to department and company policies.

Supervisory Responsibility

This position has no supervisory responsibility.

Work Environment

While performing the duties of this job, the employee regularly works in an office setting.


Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hand to finger, handle or feel and reach with hands and arms. The ability to occasionally lift and/or carry objects weighing up to 25 pounds is required. Specific vision abilities required by this job include close, distance and color vision. While performing the duties of this job, the employee is regularly required to talk or hear at moderate noise levels.


Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 7:30 a.m. to 4:30 p.m.

Travel

Travel may be required on an as-needed basis throughout the year.

Job Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

• 3-5 years of experience in marketing, social media or communications preferred.

• Strong writing, editing and organizational skills.

• Experience with social media management, email platforms and content creation tools.

• Basic design or video editing skills a plus (Canva, Adobe Suite, etc.).

• Ability to work independently, manage multiple projects and meet deadlines.

• A team player with a proactive mindset and attention to detail.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Beard Equipment Company was founded in 1970 by William B. Beard Sr. as a John Deere Construction and Forestry dealer. The first dealership was located in Pensacola, Florida. Operations grew to include Panama City in 1972, Mobile, Alabama in 1982, Freeport in 2004, Jacksonville, Lake City and Palatka in 2011, Tallahassee and Perry in 2014, and Ocala in 2015. Mr. Beard believed in taking care of customers and having agreements based on handshakes. He felt that the two most important company assets are the relationship with our customers and having high quality employees. The company continues to operate with these values at the core of our philosophy. Three generations of the Beard family have operated the business over the last 40 years and the family approach to customers and employees is a key ingredient to our success. Today more than 300 hard working employees serve customers across all of our equipment divisions. They are all linked by one common goal: Focusing on our customer and their equipment needs.