Vice President, Integrated Media x 2
AIP Connect
About the Role
We are seeking a results-driven, goal-oriented Vice President, Integrated Media to serve as both an executive-level client partner and a people leader for our largest and most distinguished clients. This role is the senior-most point of the client relationship within Integrated Media, responsible for translating our clients' business challenges into innovative and effective marketing solutions across a portfolio of accounts. You will manage and develop a team of Directors, ensuring that high-level communications strategies are effectively translated into actionable, integrated media plans across their engagements. This is a leadership role for someone who can operate as both an executive-level client partner and a people manager — building and developing a team of Directors while personally holding the most senior client relationships in the portfolio.
What You'll Be Doing
- Team Leadership: Manage and develop a team of Directors, Integrated Media — setting priorities across their accounts, coaching on strategic and client‑management skill, and owning performance management and career development for direct reports. This role reports into the Managing Director, Media.
- Client Leadership & Strategic Partnership: Serve as the primary strategic lead across a portfolio of the agency's largest client relationships, serving as the senior-most agency point of contact at the client's executive level (CMO/VP Marketing). Identify a client's core business needs and work with both the client and internal teams to build innovative solutions that generate measurable results. Manage and set client expectations to ensure satisfaction and long‑term partnership.
- Integrated Media Strategy Development: Build the strategic foundation for all media plan development across the portfolio. Lead the creation of holistic media strategies, ensuring a consistent and powerful narrative across all channels, including TV, Digital (Display, Video, Social, Mobile, Programmatic), Print, and OOH.
- Account Growth & Opportunity Identification: Take ownership for the health and growth trajectory of each relationship in the portfolio, not just individual opportunities — flagging risk and building the case for expansion proactively to agency leadership. Leverage your deep understanding of the media landscape and our agency's capabilities to develop and present recommendations, evaluations, and POVs that push our clients' businesses forward.
- Engagement & Execution Oversight: Provide portfolio-level oversight across multiple Directors' engagements simultaneously, managing long‑term, complex marketing engagements with multiple project tracks, including media, CRM, loyalty, and creative. You will oversee the quality and direction of media plan execution across the portfolio, working closely with investment, analytics, and creative teams to ensure all plans adhere to strategy and are delivered flawlessly.
- Performance & Optimization: Work with media and analytics teams to measure plans against strategic goals across the portfolio. You will be responsible for ensuring our work is delivering results and for communicating performance, insights, and optimization strategies back to clients at the executive level.
- Team Mentorship & Unification: Act as a leader, communicator, and mentor. Manage and unite diverse project teams, fostering a collaborative "we before me" attitude. Lead by example and take an active interest in fostering the talents of those working alongside you, including the Directors who report to you.
About You
- Experience: 12+ years of experience in a client services or strategic planning role within a top-tier consulting firm, interactive agency, or media agency, including prior people‑management experience.
- Talent Management: Proven experience managing and developing Director-level talent, including performance management and career pathing.
- Executive-Level Client Interaction: Experience operating at the executive/C-suite client level, with a track record of navigating complex, multi-stakeholder client organizations.
- Strategic Planning Expertise: Deep knowledge of strategic planning best practices and proven expertise in developing creative, strategic, and optimized media plans for clients.
- Media Landscape Knowledge: Extensive knowledge of the integrated media landscape, including both traditional and digital channels.
- Client Growth: Proven experience growing a client account, understanding their needs, and leveraging agency services to create new opportunities.
- Project Lifecycle Understanding: Strong understanding of the digital project lifecycle, including creative development, web technologies, and third-party vendors.
- Media Fundamentals: Mastery of media fundamentals, including media math, target audience development, and communication goals, and familiarity with marketing principles and analytics.
- Optimism and Proactivity: An optimist with the foresight to create solutions before challenges arise, thriving on building strong relationships and confidently presenting ideas.
- Collaborative Attitude: A "we before me" attitude and the ability to unite and mentor cross-functional teams.
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. The agency is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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