Senior Media Analyst - Analytics

Company description Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we bring heat to brands. No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media. Overview The Senior Media Analyst will provide analytic support and strategic recommendations for one of Spark Foundry’s client accounts. This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment. Responsibilities Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client‑specific analyses (such as campaign analysis, customer segmentation, profiling and competitive market research) Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies Qualifications 2+ years’ experience within an analytics function in the marketing industry with at least 1 year experience working in online media Experience in the analysis of large data sets to develop insights and learnings (data mining) Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations Experience with statistical analysis software products and research design Knowledge of visual techniques for data analysis and presentation Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy Must feel comfortable learning new systems and tools Knowledge of web measurement technologies: Ad serving platforms (e.g. DART) and digital display campaign performance data Website analytics software (e.g. Adobe SiteCatalyst, Test & Target) Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough) Technical computer skills including Excel and PowerPoint Knowledge of statistical software packages (e.g. SPSS, SAS) Database analysis skills (e.g. MS Access/SQL) Data visualization skills a plus (e.g. Tableau) Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Compensation Range: USD $73,150.00 – USD $101,010.00 per annum. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Publicis Groupe Holdings B.V