Senior Analyst, Analytics

Job Description At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We bring to bear data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape. As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically: Deliver client and internal solutions through quantitative analysis in line with industry guidelines Complete analytics projects in coordination with the analytic team lead and partners across the agency Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis Contribute to innovation within digital marketing and analytics within the agency and industry Responsibilities Define, prioritize and complete various analytics projects including: forecasting, scenario planning, test design, campaign management and advanced report production Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting Analyze short term impact of marketing but also the long-term impact on brand and competitive position Assist analysts with skill development and problem solving Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines Ability to share & present findings with the larger team Establish collaborative, productive working relationships with data platforms, investment, and BE teams Identify and build argument and provide feedback on guidelines Assist manage product/service development Provide training to employees across departments on analytical approaches to marketing Qualifications 2+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations. Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content Knowledge in multivariate testing and statistical analysis Excellent written, oral communication and presentation skills Proficient in Excel, Word, PowerPoint Detail oriented, quick learner, and able to balance multiple tasks Strong project management skills and attention to detail Data Fluency: Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected Internal Resource Expert: Training/Onboarding Analysts, ability to lead communication with internal teams on reporting and data troubleshooting, and actively participate in internal meetings Strong Excel proficiency (understanding of VLOOKUPs, pivots, visualizations) Preferred Qualifications Familiarity in enterprise Analytics tools preferred, including: Tableau (preferred), Datorama, Power BI Preferred experience in one or more of the following analytics platforms: Analytics Platforms: Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus Degree in marketing or quantitative rigor such as statistics, mathematics, or economics is preferred Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus Experience in R, Python (or other statistical analysis and data mining packages) a plus Benefits Medical coverage Dental coverage Vision coverage Disability coverage 401(k) participation Parental and family care leave Family forming assistance Tuition reimbursement Flexible time off Compensation Range: $90,000.00 - $98,500.00 annually. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr