Marketing Operations (F100 Financial Services Brand)

Details:

• Role type: Contract with potential to convert to FTE
• Location: Hybrid 3x per week in NYC Financial District
• Hours per week: 40

Our client, a Fortune 100 globally recognized financial services brand (to be disclosed during process), is looking for a contractor to execute campaigns from initial submission to final approval on one of their marketing teams. This person will collaborate with Marketing Channel Analysts & Managers, Creative Governance, Brand, Legal, and Compliance teams to define campaigns.

The Marketing Operations Analyst (MOA) will manage end-to-end campaign set up and delivery by translating marketing strategies into launch milestones and collaborating across numerous teams to plan and execute targeting, legal and compliance approvals, testing, and post launch validations. They will also develop process efficiencies to deliver speed to market, efficiency and quality metrics in marketing enablement.

The MOA will bring specialized marketing knowledge and functional expertise in channel execution and analytics, derived through relevant education, training, or professional experience. These individuals have demonstrated capability across digital (email, paid search, programmatic, social), direct mail, partnerships, and experiential marketing; creative strategy and optimization; campaign analytics; and regulated-industry marketing.

Each MOA will be assigned to a defined body of work within the Global Commercial Services (GCS) Marketing portfolio. This may include prospect-focused initiatives (e.g., acquisition campaigns), customer-focused programs (e.g., growth and retention initiatives), treatment-focused efforts (such as employee card engagement or spend enablement), or channel-specific marketing executions (e.g., email, paid media, direct mail, etc.). Each assignment will have a clear set of marketing deliverables, target audiences, and measurable outcomes, ensuring that the work performed is directly tied to campaign performance and GCS business objectives; MOA contributions are scoped and measured as part of the overall customer-facing GCS Marketing plan.

Key Responsibilities:

• Manage end-to-end campaign marketing campaign execution including offer build, creative review and approval, channel set up, pre-launch testing and post-launch validation
• Manage multiple, defined marketing workstreams simultaneously—each with distinct objectives and deliverables—across prospect-focused, customer-focused, treatment- focused, or channel-specific initiatives. These may include acquisition campaigns, customer growth or retention programs, or executions within channels such as email, paidmedia, or direct mail
• Execute defined marketing assignments with clear deliverables, target audiences, and success metrics, driving measurable campaign performance and ensuring alignment with the overall GCS Marketing plan
• Deliver measurable contributions to AXP’s GCS business by executing on-time integrated B2B campaigns, driving acquisition, spend growth, or retention through multi-channel marketing across digital, direct, and experiential platforms
• Build cross-functional relationships across multiple internal & external partners needed to successfully launch campaigns
• Identify and resolve issues impacting marketing campaign launch date
• Manage periodic updates to maintain accuracy of marketing copy, terms and conditions, and offers across all marketing materials
• Identify and create efficiencies in current marketing processes by partnering with other
• MOAs and subject matter experts to make campaign execution more effective
• Utilize existing skillset to apply new, relevant marketing technologies and processes as they are rolled out in GCS

Qualifications:

• Proven expertise in channel marketing execution, and analytics/measurement of marketing impact in acquisition, spend, and retention
• Specialized knowledge or demonstrated proficiency—gained through relevant education, coursework, or experience—in digital (email, paid search, programmatic, social), direct mail, partnerships, and experiential marketing; creative strategy and optimization; campaign analytics; and regulated-industry marketing
• Naturally detail oriented; a passion for delivering high quality, consistently
• Skilled at (and enjoys!) project and process management
• Ability to liaise with marketing, legal, and compliance partners to ensure marketing campaigns meet legal and regulatory standards while delivering against business goals
• Demonstrated ability to work independently and manage flawlessly to timelines and milestones
• Natural curiosity to seek out best practices and learn new approaches & tools to improve efficiency
• Strong communication skills
• Professional, polished, and patient under pressurePreferred Additional:
• Experience working within highly regulated, compliance-oriented environments
• Experience with marketing, creative strategy, and campaign design
• Experience working within Adobe Experience Cloud platforms (e.g., Adobe Campaign, Adobe Analytics, Adobe Journey Optimizer), with an understanding of how these tools support integrated campaign development, targeting, execution, and performance management