Manager, Performance Marketing

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Manager, Performance Marketing based in the United States. The Manager, Performance Marketing will lead paid acquisition strategy, channel diversification, and website conversion optimization in a mission-driven healthcare environment focused on improving access to substance use disorder treatment. This hands-on leadership role will expand beyond established search campaigns to build and scale affiliate, programmatic, streaming audio, Meta, and Reddit channels. You will oversee budget allocation, develop rigorous experimentation programs, and optimize the digital journey from first impression to lead submission. Working closely with analytics, content, design, and patient access teams, you will connect marketing investment to meaningful business outcomes. Success will be measured by the ability to reduce the cost of acquiring new members who complete their first visit, rather than simply generating leads. This is an opportunity to combine analytical rigor, creative testing, and collaborative leadership to drive sustainable growth while helping more people access effective, compassionate care. Accountabilities: - Paid Media Strategy and Performance: Own quarterly paid cost-per-new-member targets, manage budget allocation and pacing across acquisition channels, and optimize investment based on measurable outcomes. Lead the diversification of paid acquisition beyond search by launching, testing, and scaling affiliate, programmatic, streaming audio, Meta, and Reddit campaigns. Establish clear performance targets and scale-or-stop criteria for every channel, accounting for seasonality and evolving acquisition costs. - Campaign Management and Optimization: Build and optimize campaigns in emerging channels, manage external partners, and ensure advertising efforts prioritize member-level outcomes over platform-reported leads.

Direct paid search specialists by setting priorities, reviewing performance, and independently auditing Google Ads and Microsoft Ads accounts. Test emerging bidding strategies and campaign types, including AI Max, and maintain offline conversion tracking and value-based bidding wherever supported. - Affiliate and Partner Development: Build and manage the affiliate program, including partner recruitment, qualification, commercial terms, performance tracking, and ongoing quality assessment. Collaborate with Legal and Compliance to structure partner compensation in accordance with applicable healthcare regulations, including EKRA and Anti-Kickback requirements. Ensure all partners meet advertising, privacy, and member-quality standards. - Website Conversion and Experimentation: Own website-visitor-to-lead conversion performance, including landing pages, forms, and the online self-scheduling experience. Develop a structured testing roadmap based on expected business impact, using documented hypotheses, predefined success metrics, and clear post-test analysis. Partner with content and design specialists to improve landing pages and collaborate with the Organic & AI Acquisition team on changes that support both conversion and discoverability. - Funnel Measurement and Reporting: Monitor the acquisition funnel from initial impression to lead submission, establish reliable conversion baselines, and identify the steps with the greatest improvement potential. Report paid cost per new member, channel-level performance, and member quality, accounting for attribution limitations and using incrementality testing when appropriate. Maintain clear attribution between paid and non-paid acquisition, report monthly results against targets, and proactively explain performance variances.