Territory Sales Manager

Job Description

Job Description

Territory Sales Manager – DC & Northern Virginia

About 7 Locks Brewing

7 Locks Brewing is an independent craft brewery committed to producing exceptional beer and building authentic relationships throughout our community. We're looking for an energetic, self-motivated sales professional who is passionate about craft beer and thrives on developing new business.

This role is responsible for growing sales across Washington, DC and Northern Virginia through a combination of direct account management and distributor partnership.

Position Summary

The Territory Sales Manager is responsible for increasing draft and package sales, expanding retail placements, and strengthening relationships with on- and off-premise accounts throughout the assigned territory.

The territory operates under two different sales models:

• Washington, DC: Direct sales and self-distribution. You will manage customer relationships from initial sale through ongoing account support.
• Northern Virginia: Work closely with our distributor partner to drive market growth through ride-withs, account development, programming, and execution.

Success in this role requires someone who enjoys being in the market, building relationships, identifying opportunities, and representing the 7 Locks brand with enthusiasm and professionalism.

Key Responsibilities

Territory Development

• Develop and execute a territory sales plan to achieve revenue and distribution goals.
• Identify and open new on-premise and off-premise accounts.
• Grow volume within existing customer base through relationship management and account planning.
• Maintain a regular schedule of customer visits.

Washington, DC (Self-Distribution)

• Sell directly to bars, restaurants, retailers, and other accounts.
• Manage customer ordering and replenishment.
• Coordinate product deliveries with internal operations.
• Merchandise accounts and ensure proper product presentation.
• Install and maintain point-of-sale materials as needed.

Northern Virginia (Distributor Market)

• Build strong working relationships with distributor sales representatives and management.
• Conduct regular market visits and ride-withs.
• Identify opportunities for new placements and distribution gains.
• Support distributor programming, promotions, and events.
• Monitor execution and ensure brand standards are maintained in market.

Brand Representation

• Represent 7 Locks Brewing at festivals, beer dinners, tastings, and industry events.
• Conduct staff trainings and product education with retail and restaurant partners.
• Maintain current knowledge of the craft beer industry and competitive landscape.

Administrative

• Maintain CRM and sales activity records.
• Prepare weekly sales reports and pipeline updates.
• Track territory performance against established goals.

Qualifications

• 2+ years of beverage, brewery, wine, spirits, or consumer packaged goods sales experience preferred.
• Experience working with distributors is highly desirable.
• Strong relationship-building and communication skills.
• Self-starter with excellent organizational and time management abilities.
• Comfortable working independently in the field.
• Valid driver's license with reliable transportation.
• Ability to lift and move cases of beer (up to 40 lbs.) for merchandising and sampling.
• Passion for craft beer and the independent brewing industry.

Compensation & Benefits

Compensation

• Competitive base salary plus uncapped commission
• Expected first-year total compensation: $65,000–$70,000+
• Significant upside through uncapped commission based on territory growth

Benefits

• Employer-sponsored health insurance
• Paid Time Off (PTO)
• Beer and merchandise discounts
• Mileage reimbursement for approved business travel
• Professional development and industry event opportunities

What Success Looks Like

Within your first year, you will:

• Grow sales throughout Washington, DC and Northern Virginia.
• Expand distribution by securing new retail and restaurant accounts.
• Strengthen partnerships with key customers and our Virginia distributor.
• Increase visibility of the 7 Locks brand throughout the market.
• Become a trusted resource for customers and a key contributor to the continued growth of the brewery.

If you enjoy building relationships, being out in the market, and helping grow one of Maryland's independent craft breweries, we'd love to hear from you.