CRM Expert (APAC-Focused)

We are looking for a data-driven CRM expert to join our team supporting a large tech client. In this role, you will serve as the bridge between marketing strategy and technical execution, transforming complex data signals into high-impact customer experiences. You aren’t just building lists; you are architecting the audience logic that powers major APAC promotional campaigns and global product launches. We are looking for a problem-solver who is as comfortable writing SQL queries as they are managing senior stakeholders. If you are passionate about the customer lifecycle and thrive in a collaborative, rapid-fire environment, you’ll fit right in!

This role requires you to work in an APAC-friendly time zone .

Role:

• Content Thought Leadership & Localisation: Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights. Proactively surface region-specific requirements to ensure global assets are designed for local relevance and maximum impact.
• NPI & Sustain Program Management: Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets. Ensure all markets receive transcreated content—including videos, e-learning modules, and one-pagers—aligned with go-live dates.
• Vendor & Agency Management: Serve as the primary liaison for transcreation agencies, local reviewers, and field teams. You will ensure linguistic precision and brand voice consistency across Japan, Australia, India, Taiwan, and Southeast Asia , while managing publishing vendors to guarantee on-time delivery.
• Regional Campaign Development: Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns. You will develop assets that resonate with local retail teams to drive product advocacy and brand engagement.
• Advocacy & Engagement Programs: Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff, managing initiatives such as contests, seeding programs, and gamified engagement.
• Cross-Functional Partnership: Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals.
• Platform & Operational Delivery: Oversee the vendor responsible for the upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms.
• Budget & Performance Tracking: Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain.

You:

• BA/BS degree or equivalent experience in Business, Marketing, or Education
• 12+ years of experience in retail training, trade marketing, or project management.
• Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches .
• Experience managing localisation workflows and working with external vendors.
• Previous experience in the Consumer Electronics or Tech industry .
• Familiarity with Learning Management Systems (LMS) and content authoring tools.
• Strong understanding of regional retail landscapes and cultural nuances across APAC .
• Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet .
• Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail.
• Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships.
• Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment.
• Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools .
• High energy and a proactive, "go-getter" attitude focused on teamwork and project success.
• Exceptional verbal and written English communication and presentation skills.