Paid Media Specialist

Paid Media Specialist

tastytrade is hiring a Paid Media Specialist to support the planning, execution, and reporting of paid media campaigns. The ideal candidate has 3+ years of experience in paid media and is comfortable across the full campaign lifecycle, from brief to creative to launch to reporting. This person should bring a solid working knowledge of media planning and channel strategy, hands-on experience trafficking ads, and the ability to write paid search copy with a real understanding of the mechanics behind it. Strong campaign timeline and logistics management is essential, as is experience managing relationships with external agencies and getting campaigns live. We're also looking for someone comfortable using AI tools to find efficiencies in their day-to-day work.

What You'll Do

• Support media planning and channel strategy, helping shape how and where campaigns run
• Manage the logistics of campaigns as they move from brief through creative and into launch, keeping timelines on track and coordinating between Creative, Performance, and our external agency
• Manage Google Marketing Platform tools (DV360, CM360, and Floodlights) to support campaign setup, tracking, and delivery
• Coordinate with our agency on ad trafficking, confirming specs, timing, and setup are correct before campaigns go live
• Write and refine advertising copy
• Manage campaign timelines and day-to-day logistics to keep launches on schedule
• Manage relationships with external agencies to ensure campaigns launch and run smoothly
• Use AI tools and other resources to find efficiencies and improve processes

What You'll Need

• 3+ years of experience in paid media
• Experience with media planning and channel strategies
• Exposure to the full process of launching a media campaign, from brief to creative to launch to reporting
• Experience trafficking ads
• Experience writing paid search copy with an understanding of the underlying mechanics
• Experience with ad tech platforms required; DV360 and CM360 (including Floodlight) experience preferred
• Experience managing campaign timelines, logistics, and relationships with external agencies
• Comfort using AI tools to find efficiencies

Nice to Have

• Experience in fintech, trading, and/or regulatory industries
• Google Tag Manager experience

Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance. Salary Range: $75,000-$110,000

About IG North America + tasty

IG North America is home to tastytrade, tasty live, and tastyfx—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tasty live providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US. We're a lean, collaborative team that values autonomy, pragmatism, and impact. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative, embraces experimentation, and measures success by the value we create for our users. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG|tasty – the future gets built here.

Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. tastytrade | tastylive | tastyfx 1330 W Fulton Market, Chicago, IL 60607

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!