Sr. Product Designer

Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website — Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference. About the Role We’re looking for a Product Design Lead with at least 6+ years of experience to shape the next generation of our mobile and web product suite. This role is ideal for a designer who thrives at the intersection of systems thinking, end-to-end experience design, and exceptional UI craft. Someone who can elevate both the product and the design culture. This position is based in New York City, and we welcome candidates who are already in NYC or open to relocating. What You’ll Do Lead and design user experiences end-to-end across mobile and web from research and strategy to polished UI delivery. Build, evolve, and maintain our design system, ensuring visual and interaction consistency across platforms. Define and refine user flows, interaction models, and scalable frameworks that drive clarity and cohesion. Craft elegant, high-quality interfaces that balance usability, accessibility, and visual impact. Collaborate closely with Product and Engineering to align user needs, technical feasibility, and business goals. Leverage user insights, analytics, and usability testing to iterate quickly and make informed design decisions. Champion design excellence and consistency across the organization. Actively use AI tools as a core part of your design workflow — generating interfaces, iterating through code, and going beyond surface-level use to ship faster and push what’s possible. What We’re Looking For Design system expertise: Demonstrated experience in building or maintaining cross-platform systems that scale. Strong UI craft: Exceptional visual sense for hierarchy, typography, motion, and layout. End-to-end product design experience: Proven ability to connect research, UX strategy, and polished execution. Systems thinker: Able to translate complex problems into cohesive, modular design solutions. Proficient in Figma, Adobe Suite and familiar with rapid prototyping tools. Strong communicator: Can clearly explain design decisions to both technical and non-technical audiences. Organized and reliable: Able to manage multiple priorities and deliver with consistency. Nice to Have Experience designing for mobile (iOS/Android) or multi-platform ecosystems. Experienced in design systems, startups, or fast-scaling teams. Agency or consulting experience working across diverse product challenges. What We Offer Cloaked is a well-funded Series B startup based out of NYC. Although we are a distributed team, the NYC team operates with a hybrid model. We have a fully built out kitchen packed with drinks and snacks. The Cloaked team has diverse interests and so we frequently embark on team outings and go out for socials! Compensation and Benefits We offer above market rate pay and equity based off of the market's best commercially available data. Your compensation will be a combination of salary, bonus and equity. Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits. We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role). Perks We offer a minimum vacation policy and view time off as a burnout preventative measure. Monthly health stipend for physical, mental, or emotional care. Monthly meal stipend to support times when meal prep is not feasible. Opportunities for career development and growth through an unlimited professional development fund; team members are encouraged to attend conferences and events. We are really excited about having you join our mission-driven team and help us build the future of online privacy! #J-18808-Ljbffr