BreastFeeding Peer Counselor

Title: BreastFeeding Peer Counselor

State Role Title: Direct Service Associate II

Hiring Range: $15 - $18.04

Pay Band: 2

Agency: Virginia Department of Health

Location: HAMPTON HQ

Agency Website:

Recruitment Type: General Public - G

Job Duties

The Virginia Department of Health (VDH) is dedicated to protecting and promoting the health of Virginians. The VDH is made up of a statewide Central Office in Richmond and 32 local health districts. These entities work together to promote healthy lifestyle choices that can combat chronic disease, educate the public about emergency preparedness and threats to their health, and track disease outbreaks in Virginia.

As part of the Virginia Department of Health, the Hampton, and Peninsula Health Districts (HPHD) are two health districts serving the residents of Hampton, Newport News, Poquoson, Williamsburg, and the Counties of James City, and Yorktown.

The Hampton and Peninsula Health Districts are focused on four key pillars to create a sustainable and engaged workforce:

1. Workforce Development and Training
2. Culture and Climate
3. Community Engagement and Partnerships
4. Communication and Openness

Through these pillars, we aim to achieve our mission of becoming the healthiest districts in the state and better serve our communities. Apply and join the Virginia Department of Health's efforts to become the healthiest state in the nation.

Have you enjoyed your own breastfeeding experience and want to help other moms succeed in theirs? Do you love encouraging others, building connections, and supporting families from diverse cultures and backgrounds?

At the Hampton Wilsondale Clinic, we believe WIC is more than a food assistance program; it's nutrition education, breastfeeding support, encouragement, connection, and compassionate care for women, infants, and children up to age five.

What You'll Do:

• Provide breastfeeding encouragement and peer support to WIC families
• Support moms through phone calls, texts, video chats, and online breastfeeding classes
• Build trusting relationships with participants from diverse cultures and backgrounds
• Help mothers navigate common breastfeeding questions and concerns within BFPC scope of practice
• Refer participants to appropriate staff or healthcare providers when concerns are outside the BFPC scope of practice
• Document participant interactions using electronic health records and tracking systems
• Work closely with the WIC team to support healthy moms and babies

Why Hampton WIC?

• Make a real impact supporting local families every day
• Join a supportive team committed to maternal and child health
• Build skills in public health, nutrition services, breastfeeding support, and clinic operations
• Contribute to a respectful, welcoming environment where families feel supported and empowered

Breastfeeding Peer Counselors promote breastfeeding among WIC participants, health care workers and the community. They attend local, regional, or state breastfeeding promotion and support training when possible. They operate within the BFPC scope of practice as defined in the WIC Breastfeeding Curriculum. Participates in multidisciplinary team case conferencing to develop and implement WIC participant service plans. May represent Local Agency and WIC on interdisciplinary workgroups, taskforces, or coalitions.

This is a restricted position funded solely through the Federal Breastfeeding Peer Counselors Grant for a one-year period ending September 30. Funding availability is reviewed annually and periodically thereafter. Continuation of employment is contingent upon the ongoing availability of these funds.

Minimum Qualifications

Demonstrate a working knowledge of:
• Basic human lactation
• Breastfeeding practices
• Various positioning techniques
• Basic breastfeeding management
• Manual expression of breast milk
• Collection and storage of human milk
• Good communication skills

Demonstrated an ability to:
• Instruct in a group and individual setting
• Recognize problems related to breastfeeding and make appropriate referrals/interventions

Additional Considerations
• Knowledge of basic nutrition principles for breastfeeding women and infants preferred
• Prefer experience with basic interviewing and counseling skills and/or teaching group classes.
• Previous or current participation in the WIC Program preferred
• Ability to work with people from all areas of socioeconomic and literacy levels
• Bilingual in English/Spanish preferred

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to "Your Application" in your account to check the status of your application for this position.

VDH accepts only on-line applications. Faxed, mailed, or e-mailed applications will not be considered. Applications are accepted until 11:55 p.m. on the job closing date. Applications and/or resumes should include relevant work history which indicates your qualifications for this position.


Employment is contingent upon satisfactory results of a state and federal criminal history background check and the Department of Social Service's Child Abuse and Neglect Central Registry check, U.S. HHSIG Exclusion List check, employment reference check and E-Verify. Other financial, credit, driving, background checks or completion of Statement of Economic Interests may be required for certain positions.


It is the policy of the Commonwealth and VDH that all aspects of human resource management be conducted without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists); sex; color; national origin; religion; sexual orientation; gender identity or expression; age; veteran status; political affiliation; disability; genetic information; and pregnancy, childbirth, or related medical conditions. VDH employees have a shared Code of Ethics, which can be found in the bottom banner of our website:


If you have been affected by DHRM Policy 1.30 layoff and possess a valid Interagency Placement Screening Form (Yellow Card) or a Preferential Hiring Form (Blue Card), you must submit the card before the closing date for this position. The Card may be submitted with the state application as an attachment.


As a V3 (Virginia Values Veterans) employer VDH Welcomes Veterans to apply!


Supplemental Questions: You may be required to respond to position-specific questions at the end of this application. This information will help us evaluate your credentials and qualifications for the job. Failure to respond to any questions may disqualify you from further consideration.

Contact Information

Name: HPHD Human Resources

Phone: View phone number on click.appcast.io

Email: View email address on click.appcast.io

In support of the Commonwealth's commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at View phone number on click.appcast.io.

Note : Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.

Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer