Director of Product Management

About OUTFRONT

We are one of North America’s most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers. Our purpose as a company is to help people, places and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.S. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!

What We Offer

OUTFRONT offers a comprehensive benefits program including:

• Medical, Dental, Vision (including same and opposite-sex domestic partners)
• HSA and FSA plans, Family Benefits, Pet Benefits
• 401(k) Plan with an Employer Match
• Paid Time Off, Commuter Benefits, Educational Assistance
• Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)

Director of Product Management, Platform

Position Overview

The Director of Product Management, Platform is a hands-on technical product leader who owns the build-out of OUTFRONT’s platform capabilities across the fast-growing DOOH space. This is a player-coach role: you will lead a small, high-performing team of product managers while personally driving the most complex platform, API, and integration work.

You will set the platform roadmap, translate business needs into clear requirements, and partner closely with engineering to deliver scalable, well-integrated systems. Data is central to the job. You will define the metrics that show whether our platform capabilities are working, and use them to decide what to build, fix or retire next.

Key Responsibilities

Platform Strategy & Build-Out

• Own the product strategy and roadmap for OUTFRONT’s platform capabilities, aligned to business goals and long-term company vision.
• Lead the end-to-end build-out of platform capabilities, from ideation and requirements through launch and adoption.
• Define the platform architecture direction with engineering, including service boundaries, data flows and system-to-system integrations.
• Drive API product strategy, covering API design and lifecycle, micro-service architecture, and the integration patterns that connect internal systems and external partners.

Hands-On Product Execution (the “Player”)

• Personally own the highest-complexity platform initiatives, writing requirements, specs and acceptance criteria and working in the details alongside engineering.
• Initiate programs by aligning on scope, release plan, vision and business goals, and by securing cross-functional support.
• Translate order management, billing, collections, revenue recognition and related workflows into clear, buildable product requirements.

Team Leadership (the “Coach”)

• Lead, coach and develop a small team of product managers, setting clear goals, KPIs and expectations.
• Establish and reinforce product management best practices, including intake, prioritization, documentation and release management.
• Delegate deliberately: decide which initiatives you own personally and which you hand to the team, and keep the team’s work visible and accountable.

Data-Driven Decision Making

• Define, instrument and track the metrics that show platform health, adoption and business impact.
• Use data and analytics to prioritize the roadmap, evaluate trade-offs, monitor performance and iterate on capabilities.
• Bring customer and internal user feedback together with usage data to refine the platform and retire what is not working.

Cross-Functional Collaboration

• Partner with engineering, design, sales, marketing, finance, operations and research to align on priorities and deliver the roadmap.
• Gather requirements from stakeholders across the company, and regularly present the product vision, roadmap, trade-offs and progress to executives, business leaders and external partners, adapting the message to each audience.
• Develop service portfolios that support diagnostics, provisioning, operational workflows and troubleshooting across platform systems.
• Continuously improve product development processes for efficiency, transparency and accountability.

Qualifications

• 15+ years of product management experience, with at least 5 years leading teams and a track record of shipping technical platform products.
• Proven experience as a player-coach: leading and mentoring a small product team while remaining hands-on with requirements, specs and delivery.
• Strong technical depth, with the ability to work credibly with engineers on system design, data models and trade-offs.
• Expertise in API product strategy, including designing scalable, well-governed APIs and delivering micro-service products.
• Experience designing, building and scaling SaaS solutions, including multi-system and multi-tenant products, from concept through launch, adoption and ongoing iteration.
• Strong analytical skills, including comfort querying and interpreting data, defining metrics and using evidence to set priorities.
• Ability to manage multiple projects and priorities at once, with strong organization and follow-through.
• Experience working in Agile environments and industry standard product management tools such as Jira or similar
• Excellent verbal and written communication skills, with the ability to present and defend the product vision to stakeholders, executives and external partners, and to explain technical concepts clearly to non-technical audiences.
• Bachelor of Science or Master’s degree in a related field, or equivalent related professional experience.

For NY and California, the salary range for this role is $180,000-200,000 per year. This role is also eligible for incentive compensation. Compensation is determined during our interview process by assessing a candidate’s experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law and the California Salary Transparency Law.

To all Recruitment Agencies: OUTFRONT Media LLC does not accept agency and unsolicited resumes. Please do not forward resumes to our OUTFRONT Media employees or any other company location.

OUTFRONT Media is not responsible for any fees related to unsolicited resumes.