Sr. Director, Growth Marketing

Sr Director, Growth Marketing

Location: Scottsdale, AZ or Alpharetta, GA

Illumia is an industry leader in bringing the best integrated technology solutions to education, healthcare, and business campuses worldwide. Illumia was built on the collective expertise of two legacy cultures, and brings together people, technology, and insight to pioneer the art of the experience across the communities we serve. Be a part of this exciting organization and improving the lives of people doing mission-critical work.

We strive to provide the best customer experience in the industry and have succeeded with a single, strong motivating principle: We serve our user community.

Our success and growth are directly attributed to our people. Our newly named company is dedicated to fostering a culture of integrity, respect, and continuous personal development. We maintain an entrepreneurial spirit, where creativity, innovative problem-solving, and learning agility drive our day-to-day actions.

What You'll Lead & Own

Strategic Leadership & Team Management

• Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Event Specialists, fostering a culture of accountability, collaboration, creativity, and results.
• Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization.
• Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes.

Growth Marketing Strategy & ABM Leadership

• Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays.
• Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion.
• Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership.

Pipeline Growth, Funnel Optimization & Revenue Impact

• Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression.
• Partner closely with Sales and Product leadership to align on goals, processes, SLAs, account plans, and territory strategies.
• Continuously refine lead scoring, routing logic, nurture journeys, and handoff processes to increase efficiency and conversion.

Digital Strategy, Martech, and HubSpot Ownership

• Partner with Analytics Manager to oversee HubSpot and the broader martech ecosystem, ensuring optimal use of automation, workflows, segmentation, scoring, personalization, attribution, and dashboards.
• Oversee always-on digital programs including paid media, retargeting, SEO/SEM, and website optimization, to drive high-quality inbound interest and improve ROI across channels.
• Implement ongoing A/B testing across messaging, creative, landing pages, and digital pathways to maximize conversion.

Insights, Reporting, and Performance Management

• Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced revenue, velocity, CPL, CAC efficiency, and ROI.
• Present insights, recommendations, and forecasts to senior leadership and GTM partners with clarity and business acumen.
• Champion a culture of experimentation, continuous learning, and data-backed decision-making.

Cross-Functional GTM Alignment

• Collaborate with Sales, Product, and Client Success to develop GTM motions, enablement plans, content strategies, and product launch initiatives.
• Help shape industry-specific messaging and positioning rooted in market trends across healthcare, fintech, commerce, credentialing, and higher ed technology.
• Drive seamless campaign execution and consistent field alignment across regions, segments, and LOBs.

Ideal Candidate Profile

You are a modern growth marketing leader who blends strategy, creativity, and operational excellence. You are energized by building high-performing teams, creating scalable GTM systems, and architecting ABM programs that influence complex buying groups. You thrive in environments where pipeline is the north star, collaboration is key, and measurable results speak louder than activity. You are both a strategic thinker and a hands-on leader who is comfortable rolling up your sleeves to optimize campaigns, refine workflows, or coach your team to excellence.

Success in This Role Looks Like

• 3× growth in qualified ABM-sourced pipeline across Healthcare and Higher Education within 12–18 months.
• 30–40% of new business pipeline influenced or sourced by marketing, enabled by tight alignment between Marketing, SDR, and Sales.
• Measurable improvement in funnel efficiency and stronger MAL → MQL → SQL conversion rates.
• Increased customer expansion and adoption driven by targeted lifecycle marketing.
• An empowered, high-performing team operating with clear goals, accountability, and predictable execution.
• A scalable growth engine built on strong operations, insightful analytics, and best-in-class ABM strategy.

What You Will Bring

• Bachelor's degree in marketing; prefer master's degree.
• 10-15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors.
• Proven leadership experience, including managing and scaling multi-disciplinary marketing teams.
• Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement. Proven experience leveraging an ABM platform like 6Sense or Demand Base.
• Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms.
• Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes.
• Strong analytical mindset, with the ability to interpret complex data and translate insights into action.
• Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions.
• Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders.
• Highly organized, decisive leader adept at managing multiple priorities, complex projects, and fast-moving teams.
• A growth mindset: curious, innovative, and motivated by continuous improvement and ambitious goals.

What is good to know:

15-20% travel required for meetings and events/tradeshows

Essential Functions of the job:

The duties and responsibilities described in this job description are intended to represent the essential functions of the position as defined under applicable federal, state, and local labor laws, including the Americans with Disabilities Act (ADA). These functions are the fundamental job duties required for successful performance.

Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions unless such accommodations impose an undue hardship on the organization.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties may be added, removed, or modified at any time in accordance with business needs and applicable law.

Our leaders are Humble, Hungry, and Smart:

• Humble: The right leaders for Illumia don't need to own the spotlight — they share credit, define success collectively, and are quick to elevate the contributions of others. This is a company that still writes its story. The leaders who thrive here find energy in building something together, not in being recognized as the smartest person in the room.
• Hungry: We are not looking for caretakers. We are looking for leaders who are restless about what's possible, self-motivated to close the gap between where we are today and where we need to be, and who are already thinking about the next opportunity before anyone asks.
• Smart: At Illumia, our leaders must operate across a complex, distributed organization spanning multiple product lines, two legacy cultures, and thousands of customers with competing priorities. Technical skills matter, but the ability to read a room, build trust across functions, and bring people along is what separates a great leader from one who burns the organization out.

This position is classified as Exempt under the Fair Labor Standards Act (FLSA) and applicable state wage-and-hour laws.

What you get when you join our team:

• Flexible time off to include paid holidays and volunteer time.
• Robust health, dental, and vision insurance plans on your first day of employment