Marketing Data Platforms Manager - Charlotte

Vaco is actively seeking a Marketing Data Platforms Manager for a direct-hire opportunity supporting a nationally respected, technically focused, and growing financial organization.


Position Summary


As a strategic technical member of the Marketing organization, this role leads a 4 person Data Science & Analysis team responsible for enabling data-driven marketing execution across the enterprise. The Marketing Data Platforms Manager operates at the intersection of data architecture, marketing technology, and campaign delivery to ensure scalable, high-quality data insights that power customer engagement across multiple finance and banking verticals.


This is a leadership-first role focused on team direction, platform ownership, and strategic execution rather than exclusively hands-on development.


The position also serves as Product Owner for key enterprise platforms including Salesforce Data Cloud and Master Data Management (MDM).


Key Responsibilities :

• Lead, mentor, and manage a team supporting marketing campaign execution and data enablement.
• Serve as product owner for Salesforce Data Cloud and enterprise MDM (Informatica), including roadmap ownership and prioritization.
• Partner with Analytics, Integrated Marketing, and Brand Strategy to define audience segmentation, activation strategies, and measurement frameworks.
• Drive requirements and support execution of MDM transformation initiatives, including migration from legacy to cloud-based platforms.
• Ensure data accuracy, integrity, and consistency across systems and data sources.
• Identify process gaps and implement improvements to enhance efficiency, scalability, and data quality.
• Support end-to-end data enablement across the marketing technology stack, from ingestion and transformation to activation.
• Ensure adherence to data governance, privacy, and consent requirements.
• Lead cross-functional stakeholder engagement and influence both technical and business teams.
• Translate complex data concepts into clear, actionable business insights.
• Operate at a strategic level while maintaining close oversight of execution and development.

Qualifications :

• Minimum of 5 years experience leading data engineering, data enablement, or analytics teams in a marketing or production environment.
• Proven ability to manage distributed teams and senior individual contributors.
• Strong understanding of data architecture, pipelines, and integration across complex ecosystems.
• Experience with enterprise data platforms including SQL, Databricks, and cloud-based environments.
• Working knowledge of Salesforce ecosystem including Data Cloud, CRM, and Marketing Cloud.
• Demonstrated experience with ETL tools (Alteryx or comparable).
• Experience with Master Data Management solutions, preferably Informatica.
• Exposure to CDPs and modern marketing data platforms.
• Prior experience owning or contributing to platform or product roadmaps.
• Strong stakeholder management, communication, and prioritization skills.
• Analytical mindset with strong problem-solving and decision-making capabilities.
• Experience in financial services (retail, digital, commercial, or related) preferred.
• Background in data architecture, MDM implementations or migrations, or tools such as Dataiku or Salesforce Loyalty Cloud preferred.

Additional Details

• Employment Type : Direct-Hire with Client

• Location : Charlotte, Birmingham, Nashville, Memphis, Raleigh, New Orleans, or Miami
• Cadence : Onsite
• Target Compensation : $130k - $150k
• Engagement Status : Applicant must be currently authorized to work in the U.S. without the need for employment-based sponsorship, now or in the future, including: H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa programs.

Interested Candidates are Encouraged to Apply for Immediate Consideration!


Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.


Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice


Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.


Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io .


Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal .


By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Privacy Notice


Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.

• California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here .
• Virginia residents may access our state specific policies here .
• Residents of all other states may access our policies here .
• Canadian residents may access our policies in English here and in French here .
• Residents of countries governed by GDPR may access our policies here .

Pay Transparency Notice


Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

• the individual's skill sets, experience and training;
• licensure and certification requirements;
• office location and other geographic considerations;
• other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.