Marketing Specialist

Marketing Specialist

Carrier Process Equipment Group (CPEG) offers customers a comprehensive line of large industrial processing equipment for a wide variety of industries. By combining engineering expertise including high tolerance fabrication and assembly, we design and manufacture custom bulk processing equipment and custom fluid solutions.

We are looking for a seasoned Marketing Specialist with HubSpot and B2B experience at our Louisville, KY location to support CPEG's family of brands. This full-time, exempt position is responsible for owning and executing all marketing activities for assigned CPEG brands and serve as the liaison between CPEG and the brands.

Schedule

Monday-Friday, 8 a.m.- 4:45 p.m.

Responsibilities

• Obtain a thorough understanding of our products, standards, and differentiators to develop marketing strategies aimed at increasing effective communications and brand awareness that align with our strategic messaging.
• Partner closely with engineering, product stakeholders, and sales teams to understand equipment capabilities, applications, and customer challenges.
• Develop advertising content and messaging for industrial trade publications, digital platforms, and sponsored media.
• Coordinate and assist with the development of brochures, emails, case studies, white papers, and slide decks.
• Develop, execute, and track multi-touch drip marketing campaigns that generate leads.
• Manage and execute ongoing web updates such as product pages, news and events, blog posts, landing pages and campaign content.
• Create and execute Social Media posts.
• Support the Multimedia/Graphic Designer by writing and producing first drafts of marketing content that align with the marketing strategy and with CPEG's brand guidelines.
• Support trade shows through messaging, collateral, and pre/post-show campaigns.
• Other relative duties as assigned.

Requirements

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 5+ years of experience in B2B marketing; prior marketing experience with a B2B manufacturer is a plus.
• Proficiency in MS Office.
• Experience using HubSpot Marketing Hub to create campaigns, tracking url's, and workflows; HubSpot Certifications (Marketing Hub Software, Inbound Marketing, Email Marketing) is a plus.
• Intermediate proficiency using Adobe InDesign; Photoshop experience is a plus.
• Familiarity with WordPress or similar CMS to make web content edits.
• Familiarity with Google Analytics and Google Ads with working knowledge of SEO/AEO/GEO best practices.
• Strong verbal communication, writing and editing skills with attention to detail and self-motivated with strong prioritization, organization, and project management skills.
• Ability to travel domestically as necessary (up to 20%).

Competitive Benefits

• Generous paid time off as well as 80 hours of holiday pay each year.
• Ability to become an Employee Owner. This benefit is fully funded by the company — no employee contribution required — and builds value for you over time based on the company's performance. While results vary from year to year, the ESOP consistently delivers retirement benefits that exceed those of a typical 401(k) match.
• Medical, Dental, and Vision Insurance. We provide a company contribution with Health Savings Account (HSA) participation. Flexible Spending Accounts (FSAs) are also available for healthcare and dependent care expenses, regardless of whether you are enrolled in a company medical plan.
• Company paid Basic Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability coverage, along with supplemental Short-Term Disability coverage (company pays 50% of premium).
• Voluntary coverages such as additional life insurance, accident insurance and more.
• Employee Assistance Program. Our EAP offers free, confidential support including legal and financial consultations, counseling services, estate planning, travel assistance, and work-life resources such as childcare, eldercare, and health advocacy.
• Employee Referral Program bonus.
• Educational Assistance.
• Annual bonus possibilities.
• Career Advancement. CPEG is 100% employee-owned and led by a dynamic executive team of talented individuals who have risen through the management structure.
• Option to contribute to a 401(k) plan with flexible loan feature — invest in your future while keeping access to your funds if you need them.
• Cash Balance Pension Plan. We contribute to this retirement savings on your behalf—no employee contribution required. Combined with a guaranteed 4% rate of return, this means you receive a consistent and valuable retirement benefit every year.