Director of Public Relations

Line One is seeking an experienced public relations leader with extensive experience developing and managing communication strategies, as well as teams. Candidate must be a driven, self-starter eager to work within a dynamic, growing company and possess strong leadership, people management and organizational skills. The account director will oversee the strategic development and direction of client accounts; serve as project manager of client deliverables, overseeing the work of his or her colleagues; generate new ideas, spot issues and solve problems before they arise; and provide exemplary client service. 

Experience

Line One is seeking a candidate with:

• A minimum of seven years of corporate or agency public relations and communications experience. Agency experience preferred. 
• Experience leading a successful team
• Experience developing PR campaigns and executing them to achieve established goals
• Strong media relationships and experience interacting with and pitching media
• A degree in PR, communications, marketing, advertising or journalism.

Responsibilities 

Account Direction: 

• Lead a portfolio of clients, serving as project manager of campaigns and deliverables from start to finish.
• Develop strategic communications plans to achieve client goals. 
• Generate new ideas for clients to solve emerging challenges and provide excellent client service. 
• Lead client meetings.
• Oversee the work of Line One colleagues on client accounts.

Strategic Thinking/Planning:

• Develop strategic communication plans, media relations strategies, thought leadership plans and other PR strategies to meet client goals.
• Distill and prioritize client needs.
• Solve problems before they arise.
• Understand PR data and metrics to optimize client success.

Internal Communications:

• Lead internal communications strategy for clients.
• Write internal communications materials including emails, memos, newsletters and social media content.
• Understand brand voice and key messages.

Media Relations:

• Develop and maintain relationships with media.
• Oversee and manage media pitches and stories to achieve client goals.
• Pitch stories to media, facilitate interviews and handle all follow up.
• Respond to crisis communications situations, offering counsel and preparation for media interviews.

Writing and Editing: 

• Write press releases, media advisories, thought leadership pieces, client newsletters and other copy.
• Possess extensive knowledge of AP style and have the ability to copy edit in AP style.

Digital and Social Media Content Strategy:

• Support the creation of social media strategies for clients.
• Understand social media analytics and metrics and provide strategic direction to optimize client results. 

Agency Duties:

• Work 40 hours/week, including three days in the office, two days remotely. 
• Attend weekly team meetings.
• Track billable time.
• Work well in project management software to track client needs and deliverables.
• Participate in company events.
• Other duties as assigned.

Additional Skills and Proficiencies

• Project Management and Organization: Use Asana to organize projects and tasks.
• Time Tracking: Track billable time and be a good steward to clients’ resources.
• Office 365: Use the full Microsoft suite including Sharepoint, Teams and other Microsoft tools.
• Graphic Design: Be able to use Canva to design client deliverables.
• Photography and Image Editing: Have a basic understanding of composition and photography to capture images and edit them in Canva or similar platforms.
• Basic Video Production: Use an iPhone to capture photos and videos and edit reels and short videos.