Sr. Mgr., Marketing Analytics & Consumer Insights

The Los Angeles Rams areseekingan innovative and strategicSr. Manager,MarketingAnalytics & Consumer Insights to lead the organization'smarketing and mediaanalytics function,transformingdata into a competitive advantagethroughsophisticatedmethodologiesthat produce meaningful insights and recommendations. This leader will define and execute the Rams analytics vision, develop a multi-year analytics roadmapthat includescapitalizing on AI investment, and partner with senior leadership to drive data-informed decision making that improves fan engagement, operational effectiveness, and revenue growth. In addition, they will partner with ticketing, sponsorship, and community teamsto produce models, performanceand marketanalysis,and presentation materials.

Key Responsibilities :

• Develop and lead the marketing+mediaanalytics and consumer insights strategyfor the Los Angeles Rams, includingperformance analysis,consumer research, fan segmentation, brand measurement,mediaevaluation, and market intelligence.
• Own the analytics roadmap, prioritizing initiatives that generate measurable business value across marketing,media,and revenue functions.
• Develop advanced analytical frameworks, predictive models, forecasting capabilities, segmentation strategies, attribution methodologies, and incorporateAI thatimproves sophistication and efficiency.
• Lead, mentor, and develop a high-performing analytics and consumer insights team bytraining onadvancedtechniques,prioritizingteam’sworkload, creatingmethods to ensure quality deliverables, andmultiplyingthe department’s impacton theorg.
• Establish executive KPI frameworks, reporting standards, dashboards, and self-service analytics solutions.
• Partner with senior leaders to influence strategic decisions through data-driven recommendations and business insights.
• Collaborate withMarketing Technology ondata governance, data quality, audience identity resolution, and fan data strategy initiatives.
• Evaluate and implement analytics technologiesand vendor solutions thatwill bring a trajectory change incapabilities.
• Champion analytics adoption and data literacy across the organization.

Key Performance Indicators (KPIs) :

• Incremental revenue, brand affinity, andfan growthinfluencedby analytics-driven initiatives.
• Forecast accuracy for revenue, event, digital, and annualprojections.
• Improvement in retention, renewal, engagement, and lifetime value metrics.
• Executive dashboard adoption and self-service analyticsutilization.
• Stakeholder satisfaction with analytics services and decision support.
• Dataaccuracyand quality of deliverables.
• Percentage of analytics roadmap initiatives delivered on time and on budget.
• Adoption of segmentation, personalization, and advanced analytics across campaigns.
• Team engagement, development, and retention.

Qualifications :

• Bachelor’s degree in Analytics, Statistics, Business, Marketing, Economics, Mathematics, Computer Science, or a related field; advanced degree preferred.
• 10+ years of experience in analytics, consumer insights, business intelligence,andrelated disciplines.
• 5+ years of experience leading analytics, consumer insights, or business intelligence teams.
• Expertisein SQL, Python, R, Power BI, Tableau, and modern data visualization platforms.
• Strong experience building measurement frameworks, executive dashboards, forecasting models, segmentation strategies,and AI capabilitiesrelated tobrand marketing, performance marketing, and owned & operated media.
• Provenhistory ofgeneratingsignificant insights that lead tosuccessfulnew business strategies.
• Strong understanding of CRM, fan data ecosystems, datawarehouses andplatforms, and digital analytics.
• Experiencedeveloping market surveys and guiding qualitative + quantitative first-party data collection.
• Proven ability to influence executive stakeholders and lead cross-functional initiatives.
• Exceptional communication skills with experiencepresenting toexecutive leadership.

The Los Angeles Rams are proud to be an Equal Opportunity Employer. We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves .