Associate Brand Manager (Totowa)

Company Overview

Cibo Vita is a leading manufacturer and marketer of better-for-you snacks, committed to creating innovative, high-quality products that support healthier lifestyles. Through our flagship Nature's Garden brand, we offer a diverse portfolio of snacks designed to meet the evolving needs and preferences of today's consumers.

Our continued growth is driven by innovation, consumer insights, operational excellence, and a passion for building brands that connect with consumers.

Position Summary

Cibo Vita is seeking a passionate, analytical, and results-driven Associate Brand Manager to join the Nature's Garden Marketing team. Reporting to the Senior Brand Manager, this position will support the development and execution of brand strategies, innovation initiatives, product launches, and integrated marketing programs designed to strengthen the Nature's Garden brand and drive continued growth.

The Associate Brand Manager will work cross-functionally with Marketing, Sales, Product Development, Operations, Supply Chain, and other key stakeholders to help bring brand initiatives to life. This role is ideal for someone who enjoys combining consumer and market insights with creative thinking and hands-on execution.

Responsibilities

• Partner with the Senior Brand Manager to develop and execute strategic brand marketing plans for Nature's Garden.
• Support the day-to-day management and continued development of the Nature's Garden brand and product portfolio.
• Conduct consumer, category, market, and competitive research to identify emerging trends, opportunities, and potential areas for product innovation.
• Analyze consumer and market data and translate findings into clear insights and actionable recommendations.
• Assist in the development and execution of new product launches, product renovations, promotional campaigns, and brand initiatives.
• Support innovation projects from concept development through commercialization in partnership with Product Development and other cross-functional teams.
• Monitor brand and product performance metrics and identify trends, opportunities, and areas for optimization.
• Assist with the development of presentations, business updates, competitive reviews, and other materials that communicate brand performance and recommendations.
• Collaborate with Sales, Product Development, Supply Chain, Operations, and other departments to ensure alignment on brand priorities, launches, and business objectives.
• Partner with Marketing Operations and external agencies in the development of marketing materials, advertising assets, packaging-related materials, and other brand communications.
• Review marketing materials and creative assets to help ensure consistency with Nature's Garden brand positioning, messaging, and standards.
• Support promotional planning and execution across relevant retail, digital, e-commerce, and consumer-facing channels.
• Assist with additional brand-building initiatives and day-to-day marketing activities based on business needs.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2-3 years of experience in brand marketing, consumer marketing, or a related role; experience within the food, beverage, consumer packaged goods (CPG), or health and wellness industries is preferred.
• Strong interest in consumer behavior, market research, competitive intelligence, and trend analysis.
• Ability to interpret consumer and market data and develop a clear narrative based on research and insights.
• Strong analytical, critical-thinking, and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong presentation skills with the ability to organize information and communicate ideas clearly.
• Creative and curious mindset with an interest in health, wellness, food, and consumer trends.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Self-motivated, proactive, and comfortable working in a fast-paced and evolving environment.
• High level of attention to detail and commitment to maintaining brand consistency.
• Proficiency in Microsoft Office Suite, including PowerPoint, Excel, and Word.
• Experience with Canva or similar creative/design platforms preferred.