Director, Demand Generation

Job Description

Job Description

Description:

AEM (Advanced Environmental Monitoring) is the global leader in innovative mission critical weather, wildfire and water monitoring and intelligence solutions. We aim to be the world’s essential source for environmental insights – enabling decisive action and positive outcomes for our customers and their constituents. Our family of innovators offers world-class hydrometeorological technologies and services, including sensors, dataloggers, telemetry, and advanced analytics and software. Our technology and services empower the communities and organizations to survive – and thrive – in the face of escalating environmental risks.

AEM is looking for a Director of Demand Generation to own and grow our pipeline engine across a diverse, global B2B market. This is a player-coach position. You will set the strategy, lead a team of marketing managers and the SDR function, and stay close to execution to make programs work.

You will be accountable for generating qualified pipeline across a range of markets, from private sector to government agencies and public institutions. You will work closely with sales leadership and be measured on pipeline contribution, not lead volume.

We want someone who brings genuine creative energy to demand creation. The expectation is that you generate integrated campaign ideas and bring them to leadership. On AI, the bar is high: we are looking for someone to transform our marketing operations, not someone who is doing the basics.

You will join a marketing organization that is actively building brand, demand infrastructure, and go-to-market capability across a global market. The team is collaborative and moves quickly. This role has a direct seat at the revenue table, and your work will be visible at the management level from day one. This role reports to the VP of Marketing.

Job Responsibilities:

Pipeline Ownership

• Own qualified pipeline targets and be accountable for Marketing’s contribution to revenue across all of AEM's markets and segments
• Work closely with sales leadership to align on lead quality standards, handoff processes, and pipeline conversion expectations

Integrated Campaign Strategy

• Design and lead integrated demand creation campaigns built around target account within high-priority verticals
• Generate original campaign concepts and bring them forward. This role is expected to be a source of ideas, not a recipient of them
• Build campaigns where channels reinforce each other rather than running as isolated tactics, spanning digital marketing, content syndication, tradeshows, SDR outreach, and events
• Own the tradeshow and event strategy from program design through post-event follow-through

Account-Based Marketing

• Build and run ABM programs targeting AEM's priority accounts across public sector and private sector verticals
• Develop tiered account engagement strategies that align sales and marketing around shared target lists, account intelligence, and coordinated outreach
• Design programs to move buying committees, not just generate individual contacts

Team and SDR Leadership

• Manage a team of marketing managers responsible for program execution across channels and market segments
• Lead the SDR function, including hiring, onboarding, coaching, and holding the team accountable to pipeline contribution
• Build a team culture around disciplined experimentation: clear hypotheses, documented results, and fast iteration

Marketing Technology and Operations

• Own the marketing technology stack. This role effectively covers marketing operations, as the toolset is primarily built to support demand generation
• Ensure CRM, marketing automation, and supporting tools are configured and maintained in ways that support pipeline visibility and program execution
• Build reporting that gives marketing and sales shared, current visibility into funnel health and program performance
• Lead attribution discussions to keep investment decisions grounded in data and results

AI and Continuous Innovation

• Combine first principles thinking with applied AI to transform Marketing towards an AI-native operation
• Continuously assess where AI can compress timelines, sharpen targeting, or raise the quality of program execution
• Serve as a genuine resource for marketing leadership and the broader team on where AI is going and how to use it to drive efficiency

• 10 or more years of B2B demand generation experience, with at least 3 years in a senior leadership role owning pipeline targets and managing a team
• A track record of building creative, integrated demand programs that you originated, not just executed
• Deep experience with account-based marketing across complex buying environments, including both commercial and public sector accounts
• Experience leading or closely partnering with an SDR function, with a clear point of view on what good SDR leadership looks like
• Hands-on familiarity with modern marketing automation and CRM platforms, including HubSpot or a comparable MAP, and Salesforce
• Working knowledge of AI tools applied to demand generation, with enough depth to lead others in adopting them
• Strong analytical instincts: able to identify pipeline problems in the data and communicate program performance clearly to senior leadership

Additional Information :

• This is a remote opportunity that can be done from anywhere in the continental United States
• Must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization. F-1 visa holders with Optional Practical Training (OPT) who will require H-1B status, TNs, or current H-1B visa holders will not be considered. H1-B and green card sponsorship is not available for this position.

US Benefits include: Medical, Dental, Vision, Life Insurance, Short-Term & Long-Term Disability & 401k match of up to 3%.

US Compensation Range: A reasonable estimate of the current salary range for this position is $140,000 - $170,000 per year. Please note that the salary information is a general guideline only. AEM considers a wide range of factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education, licensure and certifications, key skills as well as other market and business considerations when extending an offer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.

This position will accept applications on an ongoing basis and will be closed once the position is filled.

AEM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.