VP, Direct Mail - Information Technology

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

The VP/Director of Data Processing will lead all aspects of data management and processing for direct mail campaigns, ensuring accuracy, compliance, and efficiency in handling client data. This role is critical in bridging data operations with print production workflows, driving innovation in data-driven personalization, and maintaining the highest standards of data security and postal compliance.

Responsibilities

DUTIES & RESPONSIBILITIES

Operational Leadership:

• Manage teams across multiple locations with regular check-ins to monitor performance, resolve issues, and align priorities.

• Track data processing, production schedules, and compliance metrics to ensure smooth operations.

• Address operational bottlenecks quickly and make data-drive decisions under pressure.

• Identify opportunities for process optimization & technology upgrades.

• Coach and mentor Principal leads.

• Ability to collaborate across functional teams.

• Participate in direct mail product development.

Strategic Leadership:

• Develop and execute a data processing strategy that supports high-volume direct mail production and personalization.

• Align data operations with USPS regulations, postal optimization, and industry best practices.

Data Operations Management:

• Oversee data hygiene, address standardization, NCOA processing, and merge/purge operations.

• Ensure accurate data segmentation for targeted marketing campaigns and variable print workflows.

• Manage data workflows from client intake through final print-ready output.

Technology & Innovation:

• Implement advanced tools for data processing automation, postal optimization, and campaign analytics.

• Drive adoption of cloud-based solutions and secure data transfer protocols.

Compliance & Security:

• Maintain strict adherence to data privacy laws (e.g., GDPR, CCPA) and client confidentiality agreements.

• Ensure compliance with USPS regulations and industry certifications.

Client & Cross-Functional Collaboration:

• Partner with account management, production, and IT teams to deliver accurate and timely data solutions.

• Serve as a subject matter expert for clients on data requirements and best practices.

KNOWLEDGE, SKILLS, ABILITIES

• Leadership: demonstrates the ability to manage cross functional teams with strategic vision, drive change through innovation, make data-driven decisions, communicate effectively with divers stakeholders and develop talent to foster a high performing collaborative culture.

• Strategic Thinking: Ability to set long-term vision and align data operations with organizational goals.

• Change Leadership: Skilled in driving transformation through technology adoption and process improvement.

• Decision-Making: Makes data-driven decisions under pressure while balancing operational and client needs.

• Influence & Communication: Strong ability to communicate complex data concepts to non-technical stakeholders and influence executive leadership.

• Talent Development: Builds high-performing teams, mentors staff, and fosters a culture of continuous learning.

• Collaboration: Works effectively across departments and with external partners to achieve shared objectives.

• Innovation: Encourages creative solutions and leverages emerging technologies to maintain competitive advantage.

Qualifications

Education:

• Bachelor’s degree in Data Management, Information Systems, or related field (Master’s preferred).

Experience:

• 10+ years in data processing for direct mail or print production environments.

• 5+ years in a senior leadership role managing large-scale data operations.

Skills:

• Expertise in postal regulations, address hygiene, and data compliance.

• Proficiency with data processing software (e.g., BCC Mail Manager, Satori, Quadient, or similar).

• Strong understanding of variable data printing (VDP) and campaign personalization.

• SDLC (software development life cycle).

• MS SQL experience and scripting experience (i.e. Python, etc.)

PREFERRED QUALIFICATIONS

• Experience with high-volume direct mail campaigns and postal optimization strategies.

• Knowledge of marketing data analytics and campaign performance metrics.

• Ability to lead process improvements and implement automation for efficiency.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $168,150 - $241,605 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/09/2026.

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