Financial Advisor

Job Description

Primary Location: Grand Rapids, MI
Employee Status: Full-Time
Estimated Hours/Week: 38
Remote: No
% of Travel for the Position: 25%

Who we are:


As Michigan's largest credit union, we strive to deliver exceptional service to our members while fostering a culture built on curious minds, collaborative hearts and continuous excellence. If you're looking for your next opportunity to grow your career and broaden your experience within LMCU, we encourage you to apply.

About this position: Lake Michigan Credit Union is looking for a Financial Advisor to provide comprehensive financial planning, investment, and insurance solutions that help members achieve their short-term and long-term financial goals. This highly visible, member-facing role serves as a trusted advisor, partnering closely with branch teams to identify opportunities, deepen member relationships, and deliver tailored financial strategies.
The Financial Advisor is responsible for developing and managing a book of business while helping members navigate important financial decisions through a consultative planning approach. By evaluating each member's unique financial situation, goals, risk tolerance, and time horizon, this role recommends appropriate investment and insurance solutions designed to support long-term financial success. The ideal candidate is a relationship-focused financial professional with strong business development skills, experience providing holistic financial guidance, and a passion for helping members build confidence in their financial future.

What You'll Do: Financial Planning & Advisory Services

• Provide comprehensive financial planning services to members and prospective members using a goals-based advisory approach.
• Evaluate member financial situations, assets, liabilities, objectives, risk tolerance, and time horizons to develop personalized financial strategies.
• Recommend investment and insurance solutions that align with each member's financial goals and circumstances.
• Conduct portfolio reviews and ongoing financial planning discussions to ensure recommendations remain consistent with changing needs and objectives.
• Educate members on investment principles, retirement planning, wealth accumulation, risk management, and other financial planning topics.
• Build trusted relationships through proactive communication, exceptional service, and consistent follow-through.
• Maintain a high standard of professionalism, ethics, and fiduciary responsibility in all member interactions.

Business Development & Relationship Management

• Achieve established production goals and service objectives for assigned branches and book of business.
• Develop and expand relationships with current and prospective members through referrals, networking, and proactive outreach.
• Partner with branch teams to identify financial planning opportunities and connect members with appropriate solutions.
• Conduct financial planning seminars, workshops, and educational events to promote financial wellness and increase awareness of available services.
• Maintain regular contact with members to strengthen relationships, identify emerging needs, and uncover opportunities for additional advisory services.
• Manage sales activities, pipeline development, and follow-up efforts to ensure a consistent and positive member experience.
• Represent LMCU professionally within the communities and markets served.

Branch Partnership & Team Development

• Partner closely with branch leadership and staff to deepen member relationships and increase financial planning engagement.
• Provide ongoing coaching and training to branch employees on identifying member financial needs and referral opportunities.
• Support branch teams with sales strategies, financial planning discussions, and member education initiatives.
• Help foster a collaborative environment focused on delivering comprehensive financial solutions.
• Share industry knowledge and best practices that enhance branch-level member service and financial guidance capabilities.

Cross-Functional Collaboration

• Collaborate with Mortgage, Business Banking, Premier Banking, Consumer Lending, and other business lines to deliver holistic financial solutions.
• Leverage internal partnerships to identify opportunities that support members' broader financial goals.
• Coordinate referrals and information sharing to enhance member outcomes and strengthen relationships across the organization.
• Work closely with internal stakeholders to ensure a seamless and consistent member experience.

Compliance & Culture

• Adhere to and champion LMCU's core values of Curious Minds, Collaborative Hearts, and Continuous Excellence.
• Follow all broker/dealer, insurance company, and organizational policies and procedures.
• Maintain compliance with applicable laws, regulations, licensing requirements, and industry standards.
• Ensure adherence to Bank Secrecy Act (BSA), USA PATRIOT Act, Office of Foreign Assets Control (OFAC), and related regulatory requirements.
• Support sound risk management practices while delivering an exceptional member experience.

What You'll Bring Experience & Education:

• Three to five years of financial advisory, wealth management, investment, or related financial services experience required.
• Demonstrated success developing client relationships and achieving sales and production goals.
• Experience providing comprehensive financial planning, investment, and insurance recommendations preferred.
• Bachelor's degree required or equivalent combination of education and relevant work experience.
• Active FINRA Series 7 and Series 63 licenses required.
• Series 65 or 66 license required.
• Life and Health Insurance licenses required.

Skills & Knowledge:

• Strong understanding of financial planning, investment products, retirement planning, and insurance solutions.
• Knowledge of financial markets, portfolio management principles, and risk assessment methodologies.
• Proficiency with financial planning software, CRM tools, and Microsoft Office Suite.
• Ability to analyze complex financial situations and provide appropriate recommendations.
• Strong attention to detail with a commitment to accurate documentation and follow-through.

Core Competencies:

• Exceptional relationship-building and consultative sales skills.
• Excellent verbal, written, presentation, and interpersonal communication abilities.
• Strong member service orientation with a commitment to delivering personalized financial guidance.
• Ability to build trust, demonstrate empathy, and establish long-term relationships.
• Strong business development and networking capabilities.
• Excellent organizational, time management, and prioritization skills.
• Strong problem-solving, analytical, and critical-thinking abilities.
• Self-motivated with the ability to work independently while collaborating effectively with cross-functional teams.
• Commitment to continuous learning and staying current on financial planning trends, investment products, and regulatory developments.
• Ability to communicate complex financial concepts in a clear, understandable manner.

What you'll get:

• All Employees: weekly pay and retirement savings options.
• Full-Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.
• To see a full list of our benefit offerings, check out this helpful guide!

Have additional questions about the role? You may email us at: View email address on click.appcast.io.

If you lack access to the internet or require an accommodation in the application process, please send your resume via mail to: P.O. Box 2848, Grand Rapids, MI 49501.

LMCU is an Equal Opportunity Employer