Salesforce Marketing Cloud Lead Developer
United IT
Salesforce Marketing Cloud Lead Developer
Location: NYC (Open for Remote also but candidate must be in EST time zone)
Role Summary:
- Lead the end-to-end development and implementation of Salesforce Marketing Cloud solutions.
- Design and optimize multi-channel marketing campaigns (Email, SMS, Push, Web). Develop and maintain complex AMPscript, SSJS, and SQL scripts for dynamic content and personalization. Integrate SFMC with Salesforce CRM and other third-party systems using APIs and Automation Studio.
- Oversee Journey Builder, Content Builder, and Audience Segmentation strategies. Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.).
- Mentor and guide junior developers and provide technical leadership to the team.
- Collaborate with marketing, analytics, and IT teams to align technical solutions with business objectives.
- Troubleshoot issues and optimize performance for high-volume campaigns.
Required Skills & Qualifications:
- 7+ years of experience in Salesforce Marketing Cloud development.
- Strong proficiency in AMPscript, SSJS, SQL, and HTML/CSS for email development.
- Hands-on experience with Journey Builder, Automation Studio, and Contact Builder. Solid understanding of data modeling, ETL processes, and API integrations.
- Experience integrating SFMC with Salesforce Sales/Service Cloud.
- Knowledge of marketing best practices and compliance standards.
- Excellent problem-solving skills and ability to work in a fast-paced environment.
- Strong communication and leadership skills.
Vacancy posted 3 days ago
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