Senior Living Counselor

Pay Range $80,000-$90,000 JOB SUMMARY Acacia Creek, a premier Continuing Care Retirement Community (CCRC), seeks a dynamic Sales Counselor to drive occupancy across our entrance-fee independent living community and generate move-ins for Assisted Living and Memory Care. This role is key to ensuring the success of our community by guiding prospective residents and their families through the decision-making process and achieving and maintaining stabilized occupancy while also contributing to additional move-ins for Assisted Living and Memory Care. This position is ideal for a motivated, relationship-driven professional with senior living sales experience, a consultative approach, and a passion for helping seniors find the right living solution. ESSENTIAL FUNCTIONS Sales & Occupancy Goals Independent Living: Secure a minimum of two entrance fee deposits and two move-ins per month for Acacia Creek’s Independent Living community. Assisted Living & Memory Care: Support occupancy growth in these areas by working closely with the care team to place the right residents in the right level of care. Develop and maintain a strong pipeline of prospective residents to ensure consistent move-ins. Proactively follow up with leads, overcoming objections and helping prospects navigate the financial and lifestyle benefits of a CCRC. Lead Management & Sales Process Handle all inbound inquiries and qualify prospects based on readiness, financial eligibility, and lifestyle preferences. Conduct in-person and virtual tours, home visits, and presentations tailored to the unique needs of each prospect. Clearly communicate Acacia Creek’s entrance fee model, including financial benefits, refundable contract options, and long-term security. Educate prospective residents and families on Assisted Living and Memory Care options, ensuring a smooth transition between levels of care if needed. Utilize CRM to track leads, document interactions, and maintain an organized sales pipeline. Marketing & Outreach Partner with marketing to execute lead generation campaigns, including direct mail, digital advertising, and community outreach. Develop relationships with local referral sources such as real estate agents, financial advisors, physicians, and community organizations. Attend networking events, senior fairs, and professional luncheons to increase visibility and generate referrals. Host with the marketing and sales team informational events, open houses, and education sessions to engage potential residents. Move-In Coordination Collaborate with the Move-In Coordinator and community teams to ensure a seamless transition for new residents. Assist with financial approvals, paperwork completion, and move-in logistics. Provide ongoing support to new residents and families to ensure a positive move-in experience. SKILLS, ABILITIES AND EXPERIENCE Minimum of 3+ years of sales experience, preferably in senior living, real estate, or high-touch relationship sales. Proven ability to achieve and exceed sales targets, particularly in entrance fee communities or high-investment decisions. Strong interpersonal skills with the ability to build trust and rapport with seniors and their families. Excellent communication, presentation, and negotiation skills. Highly organized, results-oriented, and capable of managing multiple prospects simultaneously. Proficiency in CRM systems (e.g., Salesforce, Enquire, Sherpa) and Microsoft Office Suite. Availability to work some evenings and weekends for tours and events. Team members will obtain and demonstrate knowledge of Successful Aging philosophies through Masterpiece Living education, including the core values of Integrity, Dedication, Respect, Compassion, Teamwork and Quality. Members will support and participate in the Successful Aging Culture (i.e., assist in new initiatives, encourage residents and act as their “coach”). Be familiar with and fluent in the language and details of Successful Aging/Masterpiece Living. EDUCATIONAL REQUIREMENTS/LICENSES/CERTIFICATES Any combination of education and experience that would provide the necessary knowledge and abilities listed. Benefits At the Masons of California and its related entities, you will have the opportunity to combine your passion for helping people and high ethical standards with opportunities to advance your career. In return for your skills and passion we offer: A work environment focused on teamwork and support for excellent care Excellent health, wage replacement, and other benefits for you and your family's well-being A generous contribution to a 401K plan whether or not you participate, and an additional contribution from the company when you participate in the plan Investment in your growth through tuition reimbursement - $1,500 per year The Acacia Creek Retirement Community opened in 2010 as a new independent- and assisted-living community on the Masonic Homes’ Union City campus to serve both Masons and the general public. Acacia Creek is comprised of 150 apartments and four cottage homes, and provides its residents with exceptional services and levels of care based on Masonic values and successful-aging principles.