Search Marketing Manager

Drive is a startup within Madrivo and were built differently. We dont chase thousands of clients. We partner deeply with a select group of enterprise companies and go all in to drive real business growth.

Were full-funnel performance marketing obsessives. That means we dont just manage paid search accounts, we dig into website flows, optimize landing pages, analyze sales processes, dissect data, and orchestrate every lever we can pull to move the needle. We push our clients out of their comfort zones strategically, and were relentless about innovation.

Right now, were scaling Drive aggressively, particularly within the Insurance vertical. Were moving beyond traditional lead gen into high-level managed services (PPC, Paid Social, Programmatic) for enterprise clients who want a true partner, not just another vendor.

The Role
This is an

execution powerhouse role . While leadership architects the strategy and closes the deals, youre the one who brings it all to life.

Youll take the strategy, roll up your sleeves, and turn it into results. That means managing the nitty-gritty of paid search accounts, driving the process to get new landing pages live, analysing full-funnel data from multiple sources, coordinating with support teams, and ensuring everything is fully optimized and firing on all cylinders.

This isnt a traditional "in-house" role—youre operating in a startup environment as the dedicated marketing lead for our agency clients. Youre equal parts strategist and operator: someone who can speak confidently with C-suite executives and jump into Google Ads to make bid adjustments that matter.

Youll partner directly with leadership to ensure the vision sold to the client is executed with excellence. Youre helping us build the blueprint for this entire division.

What Youll Own
Agency Client Execution

Paid Search Mastery:

Direct ownership of paid search accounts. Daily monitoring, bid optimisation, ad copy testing, and performance management to hit strict client KPIs.

The Insurance Edge:

Tailor campaigns to the specific needs of the Insurance vertical, ensuring compliance and high-quality lead flow for carriers and IMOs.

Expansion & Growth:

Proactively identify opportunities to scale accounts and test new channels (Paid Social, Programmatic).

Marketing Operations & Project Management

Landing Page Orchestration:

Drive the process to conceptualise, build, test, and optimise landing pages in collaboration with dev teams.

Creative Workflow:

Brief and manage freelance designers and writers to create high-converting assets that meet the "Madrivo Agency Standard."

Full-Funnel Analysis:

Dig into data from multiple sources—ours and the clients—to identify opportunities and bottlenecks across the entire funnel.

Client Reporting:

Build sophisticated dashboards and deliver insights that translate complex data into clear strategic direction.

Who You Are
The Must-Haves:

Figure-It-Outer Extraordinaire:

You have exceptionally strong problem-solving skills and can think critically on your feet. When something breaks or doesnt exist yet, you figure it out.

Paid Search Expert:

5+ years of hands‑on Google Ads management, ideally managing $1M+ in annual spend with proven performance.

Landing Page & Marketing Strategy Experience:

5+ years working in roles that included landing page optimisation or other full‑funnel marketing functions.

Strategic Communicator:

You translate data into compelling narratives for CMOs and can be the technical expert in client‑facinating conversations.

Self‑Starter with High Autonomy:

You thrive in startup environments where you take strategy and independently piece together the execution.

Analytical Powerhouse:

Advanced skills in GA4, conversion tracking, and attribution. Youre obsessed with metrics and continuous optimisation.

The Strong Preferences:

Vertical Knowledge:

Previous experience in Insurance or Financial Services is a major plus.

Full-Funnel Thinker:

Youve worked closely with sales teams and understand performance beyond upper‑funnel KPIs.

The "Multiple Hats" Mindset:

Youve thrived in startups or high‑growth environments where you handled both the creative brief and the bid adjustment.

Process Architect:

You document wins and create repeatable systems that help teams scale.

Why Drive (and Madrivo)?
We offer a competitive salary, performance‑based bonus structure, and the opportunity to work with elite performance marketers. At Drive, your impact is immediately visible, your autonomy is respected, and your growth is prioritised. Youre not just filling a role—youre building something from the ground up.

#J-18808-Ljbffr