Product Marketing Manager

Product Marketing Manager We are seeking a Product Marketing Manager to own market-level strategy, segmentation, pricing, and positioning for WASH’s route‑based laundry business, focusing on B2B multifamily and property management customers. Responsibilities Conduct ongoing market analysis (segmentation, sizing, customer needs, economic dynamics) to inform GTM strategy. Own and evolve data‑driven segmentation frameworks incorporating behavioral, economic, and customer experience insights to prioritize markets and tailor strategies. Define clear, differentiated value propositions that articulate both business and resident experience benefits. Develop market‑specific positioning that reflects competitive dynamics and WASH’s unique service and experience model. Partner with finance and sales to develop pricing strategies, deal structures, and approval frameworks for long‑term multifamily contracts. Align pricing and packaging with delivered experience and customer expectations to support retention and long‑term value. Partner with Experience Design and Voice of Customer programs to incorporate customer journey insights, pain points, and experience quality signals into GTM strategy. Translate customer experience insights into messaging, proof points, and commercial narratives that resonate with property managers and owners. Equip sales teams with clear product narratives, competitive battlecards, pricing guidance, and market insights to improve win rates. Collaborate with vertical marketing to activate GTM strategies through demand generation, lifecycle marketing, and field programs. Support complex, long‑cycle B2B and B2B2C sales motions with tailored materials and deal support. Lead competitive intelligence efforts by market, including pricing, positioning, service models, and win‑loss insights. Monitor GTM performance, market share, win rates, and retention indicators, adjusting strategies as needed. Qualifications 5+ years of experience in product marketing, go‑to‑market strategy, or market strategy roles. Bachelor’s degree in business, economics, marketing, or a related field. Experience owning pricing strategy, competitive intelligence, and market‑level GTM planning. Experience supporting complex, long‑cycle B2B or B2B2C sales motions, ideally with multi‑year contracts. Strong analytical skills with experience translating complex datasets into actionable insights. Preferred Experience Multifamily, property management, facilities services, or related industries. Route‑based, field service, or distributed operations businesses. Working across geographically distributed markets. How You Work You are both commercially minded and customer oriented, able to connect market dynamics with real customer experience. You bring structure and clarity to complex problems, translating data and insights into actionable strategy, balancing analytical rigor with pragmatism, moving quickly while maintaining strategic discipline, and communicating clearly and effectively across executive and operational audiences. What Success Looks Like Clear, differentiated positioning that reflects WASH’s true customer experience; improved win rates and stronger competitive performance in priority markets; increased retention and renewal driven by better alignment between expectations and delivered value; scalable segmentation and pricing frameworks that support sustainable growth; strong alignment across product, experience, sales, and marketing teams. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, disability, or status as a veteran, or because of any other federal, state, or local protected class. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws. #J-18808-Ljbffr